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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4755

Title: Implication of Idol Personality, Fan Club’s Self-Identity, and Group Cohesiveness on Chinese Fan Club’s Worship Behavior: A Case study of Wang Yibo Fan Club
Authors: Dan Chen
Keywords: Idol personality
Group cohesiveness
Worship behavior
Issue Date: 2020
Publisher: Bangkok University
Abstract: This study aimed to examine the influence of Wang Yibo’s idol personality on Chinese youth fans’ self-identity and group cohesiveness and to examine the influence of Wang Yibo’s Chinese youth fans’ self-identity and group cohesiveness with his fan club on of their worship behavior. The survey examined two hundred Wang Yibo Chinese youth fans. The mean and standard deviation were being tabulated and analyzed using Multiple Regression to test the hypotheses with the significance of 0.05. The findings found that: (1) Wang Yibo’s idol personality in fan culture significantly influenced his Chinese youth fans’ self-identity and group cohesiveness. The significant positive predictors of Wang Yibo’s idol personality that influenced Chinese youth fans’ self-identity were sincerity and competence, respectively. And, the highest positive predictor of idol personality was sincerity but sophistication was found to be significant predictor of group cohesiveness. (2) Self-identity of Wang Yibo’s fans club was significant predictor of group cohesiveness with Wang’s Yibo’s fan club. However, only appreciation significantly predicted group cohesiveness while enthusiasm and social interaction had insignificant effect to their group cohesiveness; and (3) Self-identity of Wang’ Yibo’s fan club and group cohesiveness were significant predictors of his Chinese youth fans’ worship behavior.
Description: Independent Study(M.Com.Arts)--Global Communication,Graduate School,Bangkok University,2020
Advisor(s): Pacharaporn Kesaprakorn
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4755
Appears in Collections:Independent Studies
Independent Studies - Master

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