The study of price selection, service standard and time maanagement limitation affecting consumer buying decision on Shopee application of flash sales promotion

Abstract

The purposes of this research were to study the impact of price selection, service standards, and time management limitations upon consumer buying decisions by giving an example of the Shopee application as a case study to find the consumer effect on Flash Sales promotions. The sample of this case was drawn from the population of interest, using a simple random sampling method. The sample was selected from Shopee customers in 5 of 50 districts in Bangkok. The study was a quantitative research study collecting data through a survey from 260 respondents. The researcher used a questionnaire as the research tool and distributed the questionnaires to collect the data from respondents before performing data analysis using the SPSS program. Multiple regression was employed for hypothesis testing at the 0.05 level of statistical significance. The result found that only service standards had an impact on consumer buying decisions on the Shopee application in the context of flash sales promotions, but price selection and time management limitations did not have any effect.