DSpace
 

DSpace at Bangkok University >
Graduate School >
Master Degree >
Independent Studies - Master >

Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4278

Title: An Assessment of Consumer Purchasing Intention Towards Environmentally Friendly Packaging For Ready-to-drink Tea and Coffee From The Study of Consumers Visiting Terminal 21 Mall, Asok, Bangkok
Authors: Dibyashwor Raj Baidya
Keywords: Consumer Behavior
Green Marketing
Environmentally Friendly Packaging
Purchasing intention
Ready-to-Drink
RTD
tea
coffee
Issue Date: 2020
Publisher: Bangkok University
Abstract: Data from 275 respondents sampled by simple random sampling, collected using a self-administered questionnaire survey with 8 components and 58 items online was processed in SPSS 20. Data were analyzed, and descriptive statistics were interpreted for each item. Data were further analyzed to test the relationship between internal qualities of the ready-to-drink tea and coffee beverage, perceived values, environmentally conscious consumer behavior with the purchasing intention towards environmentally friendly packaging for RTD tea and coffee beverage using multiple regression analysis, and interpreted. Finally, the factors influencing consumer purchasing intention towards environmentally friendly packaging for ready-to-drink tea and coffee beverage; and green marketing implications to improve consumer purchasing intention towards environmentally friendly packaging for ready-to-drink tea and coffee beverage were concluded based on these findings of this study.
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2019
Advisor(s): Paul TJ James
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4278
Appears in Collections:Independent Studies - Master
Independent Studies

Files in This Item:

File Description SizeFormat
dibyashwor_baid.pdf2.12 MBAdobe PDFView/Open
View Statistics

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

 

  DSpace Software Copyright © 2002-2010  Duraspace - Feedback