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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3971

Title: The impact of price, quality, and environmental concern on adopting decision of green package for Thai consumer
Authors: Anuntachai Phinijkijsophon
Keywords: Price
Quality
Environmental Concern
Green Package
Issue Date: 2019
Publisher: Bangkok University
Abstract: The purpose of this research was to study the impact of price, quality and environmental concern on adopting decision of green packaging for Thai consumer. The 198 respondents were the Thai people who perceived about green package. Researcher used the questionnaire as the research tool and distributed the questionnaires to collect the date from such respondents. The Multiple Regression was employed for hypothesis testing at 0.05 level of statistically significance. The results were found that price and environment had impact on green package adopting decision for Thai consumer but quality and environmental concern did not have any effect.
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2019
Advisor(s): Kasemson Pipatsirisak
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3971
Appears in Collections:Independent Studies - Master

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