The impact of exposure to storytelling elements of “Bad Genius” on chinese young adults’ movie viewing motives and their perceived reality

Abstract

This survey research aimed to examine the relationship among Chinese young adults’ exposure to storytelling elements, viewing film motives, and their perceived reality. Two hundred and three respondents were selected using convenience sampling. The samples were Chinese young adults aged 18-29 years old who have seen the film “Bad Genius.” The data was tabulated using Multiple Regression to test the hypotheses with significance of 0.50. The findings found that (1) exposure to storytelling element of visual are significant predictors of Chinese young adults’ film viewing motives. Other storytelling elements were not significant predictors of their film viewing motives; (2) Storytelling elements were not significant predictors of Chinese young adults’ perceived reality; (3) Film viewing motives were not significant predictors of their perceived reality.