The factors affecting intention to adopt innovative technology in convenience stores industry in China: A case of Alibaba Distribution Platform (ADP)

Abstract

Convenience store (CVS) industry has always played a significant role in economy. In China, application of innovative technology is happening in every industry, including convenience store industry. The purpose of the study is to examine the factors affecting innovative technology adoption intention in convenience store industry based on a case study of Alibaba Distribution Platform (ADP). The data was collected by questionnaire method using convenience sampling technique from 215 convenience store owners who are using ADP in China. It’s is a quantitative research and the findings show that perceived usefulness (PU), perceived ease of use (PEOU) and subjective norm (SN) have significant influence on behavioral intention (BI) to adopt ADP while perceived risk (PR) has not. The result of this study would help convenience industry and convenience store owners to develop appropriate strategies in the changing economic environment.