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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3784

Title: The factors affecting intention to adopt innovative technology in convenience stores industry in China: A case of Alibaba Distribution Platform (ADP)
Other Titles: 影响便利店行业接纳采用创新技术的因数——以阿里巴巴零售通为研究案例
Authors: Feng Yang
Keywords: behavioral intention
convenience store industry
Alibaba Distribution Platform
perceived usefulness
perceived ease of use
subjective norm
perceived risk
Issue Date: 2019
Publisher: Bangkok University
Abstract: Convenience store (CVS) industry has always played a significant role in economy. In China, application of innovative technology is happening in every industry, including convenience store industry. The purpose of the study is to examine the factors affecting innovative technology adoption intention in convenience store industry based on a case study of Alibaba Distribution Platform (ADP). The data was collected by questionnaire method using convenience sampling technique from 215 convenience store owners who are using ADP in China. It’s is a quantitative research and the findings show that perceived usefulness (PU), perceived ease of use (PEOU) and subjective norm (SN) have significant influence on behavioral intention (BI) to adopt ADP while perceived risk (PR) has not. The result of this study would help convenience industry and convenience store owners to develop appropriate strategies in the changing economic environment.
Description: Independent Study (M.B.A)--Graduate School, Bangkok University, 2018
Subjects: Convenience stores
Technological innovations
Marketing channels
Technological literacy
Advisor(s): Lokweetpun Suprawan
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3784
Appears in Collections:Independent Studies - Master
Independent Studies

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