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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3734

Title: An analysis of Chinese documentary in We-media times
Authors: Lishuang Ma
Keywords: Chinese documentary
We-media times
Communication Strategy
Issue Date: 2019
Publisher: Bangkok University
Abstract: Since the emergence of Web 2.0 technology in the 1990s, the development of We-media represented by blogs has begun to sprout. At the beginning of the 21st century, the concept of We-media was first proposed. In nowadays society, where the Internet and electronic technology are developing rapidly, people are increasingly relying on smart mobile terminals, such as smart phones and tablet computers. The development of We-media platforms, such as Weibo and WeChat has sprung up everywhere. They are gradually used by people in their daily lives. Since the We-media times, it has provided a faster and more convenient way for traditional documentaries to be transmitted. The information exchange path from the media has changed the audience’s position in the era of mass communication, and it has also changed the way people participate in social discussions. These changes have also had a major impact on the production and dissemination of documentaries. This article will explore the development of Chinese documentary films based on the forms of communication from the We-media times and the challenges brought to the Chinese documentary from the We-media times. At the same time, the author will analyze several popular Chinese documentaries, such as “A Bite of China”, “The Tale of Chinese Medicine” and so on. This article will explore and analyze elements and communication process of the popular Chinese documentary in We-media times, and have some personal reflections on the characteristics of the dissemination of Chinese documentaries in We-media times.
Description: Independent Study (M.Com.Arts)--Strategic Communications, Graduate School, Bangkok University, 2018
Subjects: Publicity
Mass media and publicity
Documentary films
Chinese -- Communication
Advisor(s): Boonlert Supadhiloke
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3734
Appears in Collections:Independent Studies
Independent Studies - Master

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