DSpace at Bangkok University >
Graduate School >
Master Degree >
Independent Studies - Master >
Please use this identifier to cite or link to this item:
|Title: ||The Effect Of Brand Image, Product Quality and Sale Promotion to Thai Consumers Decesions to Purchase Korean Brand Cosmetics in Bangkok District|
|Authors: ||Hsi Thu Pyae Sone|
|Keywords: ||Korean Brand Cosmetics|
|Issue Date: ||2019|
|Publisher: ||Bangkok University|
|Abstract: ||This research aimed to identify factors that have effect on Thai consumers decisions to purchase Korean brand cosmetics in Bangkok District. Based on findings of former researchers, brand image, product quality and sales promotion were chosen. A quantitative approach was deployed. Opinions of 160 local people in Bangkok District in 2018 were collected by questionnaire.
Statistical techniques for data analysis included descriptive and inferential statistics which were mean, standard deviation, and multiple regression analysis. The hypotheses were tested at the significant level of 0.05.
The findings were shown that among three factors, product quality effect to Thai consumers decisions to purchase Korea brand cosmetics in Bangkok district.|
|Description: ||Independent Study (M.B.A.)--Graduate School Bangkok University, 2018|
Cosmetics -- Decision making
Brand name products
|Advisor(s): ||Kasemson Pipatsirisak|
|Appears in Collections:||Independent Studies - Master|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.