Factors positively impacting future intentions to use the services of fitness studios’ customers in Bangkok

Abstract

The purpose of this paper was to examine the independent factors positively impacting exercisers on their future intentions to use the services at fitness studios in Bangkok. Those independent factors were individual factor, health behaviors, social support, social influence, satisfaction, accessibility, outcome quality, and perceived quality of preferred fitness studio towards future intentions to use the services of fitness studios’ customers in Bangkok. Total samples of 238 respondents collected with survey questionnaire in one full-service and two medium-sized fitness studios located in Klong Toey District in Bangkok. Almost all were females aged 30-39 years old, singles, and having bachelor degrees. Most of them were working in private companies with income ranging from 30,001 to 50,000 baht. They exercised 1-2 times a week, spent 1-2 hours workout, and paid less than and equal to 1,500 baht per month to exercise. The data sets utilized descriptive statistics and multiple regression analysis. The researcher found that outcome equality (β=0.428) and individual factor (β=0.230) accounted for 45.1% positively impacting future intentions to use the services at fitness studios in Bangkok with statistical significant at .01.