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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3550

Title: The Study of Health Info-graphic Message Design in Exercise in Heart diseases towards Thai Adolescent’s intention in Changing behavior
Other Titles: The Study of Health Info-graphic Message Design in Exercise in Heart diseases towards Thai Adolescent’s intention in Changing behavior
Authors: Nutthaporn Chalopakorn
Keywords: Message framing
exercises
heart diseases
Info-graphics
Process of behavior change
Issue Date: 29-Nov-2018
Publisher: Bangkok University
Abstract: Health communication is taking a huge important part in society nowadays and people are showing more awareness about their health concerns. The World Health Organization reported that one of the most serious health issues that cause death is heart diseases. So, how communication could help in decreasing a number of populations suffering from heart diseases is the topic found very interesting. This study aimed to finding an effective communication tool both in designing health message content and health media that could change one’s behavior. Two hundred Thai adolescents were participated in this study by completing the questionnaires via Google Form. Frequency, Descriptive statistic, Independent T-test, and Two ways ANOVA were used to analyze the data via SPSS 17.0 (SPSS, Inc.) Loss framed message was found to be more effective in audiences’ comprehension than gain framed message. Behavioral beliefs, normative beliefs, and control beliefs were the moderating variables. However, there were no significant differences. Further research suggests measuring real behavioral change and including a process to measure participants’ message attendance.
Description: Independent Study (M.Com.Arts.)--Global Communications, Graduate School, Bangkok University, 2018
Advisor(s): Patama Satawedin
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3550
Appears in Collections:Independent Studies - Master

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