Factors Influencing Chinese Students’ Decision to Study in Thai Universities around Bangkok, Thailand

Abstract

The purpose of this research was to study factors influencing decision making of Chinese students to study in Thai universities around Bangkok, Thailand. The 400 respondents were the Chinese students who chose Thai universities in Bangkok, Thailand as their university study destination. Researcher used the survey method to distribute the questionnaires to collect the data from the respondents. The Multiple Regression was employed for hypothesis testing at 0.05 level of statistically significance. The results were found that university image and reputation, perceived value in university facilities, and student expenditure affected Chinese students’ decision to study in Thai universities around Bangkok, Thailand significantly.