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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3299

Title: Consumer attitudes and subjective norms affecting organic food purchase decision of consumers in Bangkok
Authors: Pawinee Chonsiripong
Keywords: Consumer Attitudes
Subjective Norms
Organic Food
Purchase Decision
Issue Date: 2018
Publisher: Bangkok University
Abstract: The purpose of this research study was to investigate Consumer Attitudes and Subjective Norms Affecting on Organic Food Purchase Decision of Consumers in Bangkok area. The closed-end questionnaires were applied for data collection in this research study. The majority of 270 respondents were female with the age between 21-30 years old. Most of them finished Bachelor’s degree, working as company employee, and have monthly income less than 21,000 THB. More than 60% of the respondents had consumed organic food in the past three months and 35% had consumed organic food once a month. The results from this research revealed that subjective norms and health consciousness were the two significant factors that affected organic food purchase decision of consumer in Bangkok at the significant level of .05. On the other hand, food safety, environmental concern, animal welfare, and local origin did not affect organic food purchase decision of consumers in Bangkok.
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2018
Subjects: Natural foods
Natural foods -- Decision making
Decision making
Natural foods -- Purchasing
Natural products
Natural products -- Decision making
Advisor(s): Nittana Tarnittanakorn
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3299
Appears in Collections:Independent Studies - Master
Independent Studies - Master
Independent Studies

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