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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3296

Title: The Relationships Between Perceived Serviced Quality, Perceived Value, Perceived Expectation and Customer Satisfaction and Myanmar People's Satisfaction on the Public Transportation in Yangon
Authors: Mr. Aung Htooe Khaing
Keywords: service quality
value
expectation
customer satisfaction
Yangon Bus Service (YBS)
Issue Date: 2018
Abstract: The purpose of this study were (1) To explore the Myanmar people’s in Yangon, such as service quality, value and expectation on the public transportation. (2) To explore the impact of (Independent variables) perceived service quality, perceived value, perceived expectation (Dependent variable) on customer satisfaction towards to the public transportation. The research was based on primary data collected by using questionnaires. The 232 samples were randomly selected. The mean, standard deviation, and multiple regression analysis in the used for data analysis and hypothesis testing. It was found that the factors which influenced the customer satisfaction on the transportation service in Yangon were value and expectation.
Description: Independent Study (M.B.A)--Graduate School, Bangkok University, 2018
Advisor(s): Kasemson Pipatsirisak
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3296
Appears in Collections:Independent Studies - Master

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