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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/2935

Title: Brand Choice of Shopping Online among Top Three Social Media (Facebook, Instagram, and Line) in Thailand
Authors: Xiaodan Chen
Keywords: shopping online,
social media
brand choice
Issue Date: 28-Jan-2018
Publisher: Bangkok University
Abstract: The study is focus on factors influencing brand choice of shopping online among top 3 social media (Facebook, Instagram, and Line) in Thailand by using a survey questionnaire to collect customer feedback, the dependent variable is brand choice of shopping online among top 3 social media (Facebook, Instagram, and Line) in Thailand, and the independent variables which include Advertising, Price strategy, Brand factor, Customer satisfaction, Innovation, Word of Mouth, Perceived value. The questionnaire is related to consumers who have considered and experienced shipping online through the three social media (Facebook, Instagram, and Line) in Thailand. The purpose of this study is to understand which reasons or factors can decide brand choice of shopping online among top 3 social media (Facebook, Instagram, and Line) in Thailand.
Description: Independent Study (M.B.A)--Graduate School, Bangkok University, 2017
Advisor(s): Sumas Wongsunopparat
URI: http://dspace.bu.ac.th/jspui/handle/123456789/2935
Appears in Collections:Independent Studies - Master

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