DSpace
 

DSpace at Bangkok University >
Cluster of Business & Management >
School of Business Administration >
Master Degree >
Journal Articles - MBA >

Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/1367

Title: The Factor of Influencing Consumer Satisfaction to Purchase and Repurchase Skin Care Products through Online Shopping in Bangkok
Other Titles: The Factor of Influencing Consumer Satisfaction to Purchase and Repurchase Skin Care Products through Online Shopping in Bangkok
Authors: Pharanya Paiboonthavornying
Keywords: Customer satisfaction, Skin care, Online shopping
Issue Date: 2557
Publisher: ฺBangkok University
Abstract: The objective of this research are 1) To study the marketing mix (Product, Price, Place distribution ,Promotion) that can influence to customer satisfaction to purchase and repurchased. 2) To study the website credibility such as easily to access, Convenience to used, trustiness and can take care of each visitor can influence to customer satisfaction to purchase and repurchased. 3) To study consumer behavior that can influence to customer satisfaction to purchase and repurchased. 4) To study he innovation that can influence to customer satisfaction to purchase and repurchased. 5) To study the brand ambassador that can influence to customer satisfaction to purchase and repurchased. The results found that Female 57.5% and male 42.2% by majority age between 20-25 yrs. Most of Carrere is student and income 10,001-20,000 baht. The factor is significant to consumer satisfaction to purchase and repurchased skin care through online shopping is The Product factor, The Price factor, The Promotion factor. The factor is significant to consumer satisfaction and most attention to consumer repurchase is the place distribution and innovation factor which the consumer considering from convenience of selection and Innovation with Innovation that apply the natural ingredient as the main thing.
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University
URI: http://dspace.bu.ac.th/jspui/handle/123456789/1367
Appears in Collections:Journal Articles - MBA

Files in This Item:

File Description SizeFormat
j_pharaya.paib.pdf196.45 kBAdobe PDFView/Open
View Statistics

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

 

  DSpace Software Copyright © 2002-2010  Duraspace - Feedback