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DSpace at Bangkok University >
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Showing results 372 to 391 of 5013
| Issue Date | Title | Author(s) | Advisor(s) | | 2022 | Perforamance Expectancy, Heonic Motivation, Perceived Ease of Use, Social Influence and Perceived Playfulness Affecting Purchase Decision of Gaming Items from the In-app Purchase og Gen Y in Bangkok | Amornrat Yuensuk | Nittana Tarnittanakorn |
| 2019 | Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Relative Advantage Affecting Chinese Customers’ Decision to Use Mobile Payment in Bangkok | Xiaomeng Dong | Nittana Tarnittanakorn |
| 16-Aug-2022 | Performance optimisation and efficient user grouping of MU-MIMO for indoor optical wireless communication systems | Jariya Panta | Poompat Saengudomlert; Karel L. Sterckx |
| 2024 | Persuasion in Covid-19 health messages on social media: A case study of China | Manhong Li | Ratanasuda Punnahitanond |
| 2023 | Persuasion strategies of product reviews by Li Jiaqi account on TikTok: A case study of China | Yuwen Teng | Ratanasuda Punnahitanond |
| 2023 | Persuasion strategies promoting the COVID-19 vaccination among Chinese citizens in WeChat | Yujin Yang | Ratanasuda Punnahitanond |
| 2021 | Platform-based knowledge management: Motivation, process, and development – A case study of a Thai teachers' community platform | Peesadech Pechnoi | Dongcheol Heo |
| 2021 | Portrayal of Chinese culture in Hollywood films: A case study of Mulan and Kung Fu Panda | Jiachen Wang | Nattawat Wongwilatnurak |
| 11-Nov-2022 | Portrayal of Foreign Cultures in Chinese TV Program: A Case Study of Informal Talks | XIN FAN | Rosechongporn Komolsevi |
| 2021 | Portrayal of star image via digital media and its impact on fans’ attitude and behavior : A case of a Chinese star - Kris Wu | Yi Xu | Pitipon Kitirattarkarn |
| 2015 | Portrayal of Thailand: A Comparative Study of American and Chinese Films | Huang Shang | Ratanasuda Punnahitanond |
| 2023 | Portrayal of villains in Hollywood films: A comparative study of different film genres | Maria Tindall | Nattawat Wongwilatnurak |
| 24-Jan-2018 | Positive factors affecting satisfaction toward sportswear department store A of customers in Bangkok | Chaiyot Norkaew | Penjira Kanthawongs |
| 2002 | A positive organizational behavior approach to work motivation : testing the core confidence model in China | Li, Weixing | Luthans, Fred |
| 10-Feb-2024 | Positive Relatioship between Viewing Motivations, Perceived Reality of the TV Reality Show and Self-Esteem among Vietnamese Audience: A Case Study of The Masked Singer Vietnam | Nguyen Huu Quynh Nhu | Pacharaporn Kesaprakorn |
| 2024 | Presenting Global Brands with Celebrity Endorsement through Impression Management and Storytelling Techniques: A Case Study of 12 Brand Archetypes in Personal Care Product Category | Xiaolin Hu | Ratanasuda Punnahitanond |
| 25-Jan-2019 | Price awareness, social influence, sales promotion and brand awareness affecting purchase intention of cosmetic in Bangkok | Su Xinhe | Kasemson Pipatsirisak |
| 2022 | Product placement in Chinese variety show: A case study of Back to Fields | Changyan Liu | Ratanasuda Punnahitanond |
| 2021 | Promoting Country as Tourist Destination to Chinese Tourists via Weibo: A Case Study of Switzerland Tourism Board | Laiping Huang | Ratanasuda Punnahitanond |
| 2016 | Purchasing Decision towards Top Three Fast-Food Brands in Thailand: A Case Study of KFC, McDonald’s and Chester’s Grill in Thailand | Phompassorn Boontavipitak | Sumas Wongsunopparat |
Showing results 372 to 391 of 5013
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