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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4727

Title: Study on the Impacts of Propaganda on the Construction of National Attitudes among Vietnamese Millennials
Authors: Thu Anh Do
Keywords: Nationalism
Nation Branding
National Attitude
Issue Date: 2020
Publisher: Bangkok University
Abstract: The research aims to investigate the impacts of propaganda on the construction of national attitudes among Vietnamese millennials. One hundreds seventy- one Vietnamese millennials had participated in the survey using non-probability sampling techniques and convenience sampling method to target certain population. The survey was conducted in Ho Chi Minh city of Vietnam during October to December, 2018. The means, standard deviation and percentage were being tabulated and analyzed using One-way ANOVA and Regression with the significance level of .05. The result revealed the following points: 1. Vietnamese millennials, having different demographic factors in relations to gender, educational level, income, awareness towards national news, and travel frequency, did not have significant different national attitudes in respect to national feeling, national liking, national pride, national preference, national superiority, and nationalism. However, respondents with difference in occupation, especially those working in governments, had significant different national attitudes compared to those who were working in corporates.2. Vietnamese millennials’ media exposure in regards to media exposure to propaganda, daily exposure to media, and credibility of the media significantly influence their national attitudes. Especially, the credibility of media was key influence on their perceived national attitudes in the fast changing decade of new media. 3. The participants perceived their national attitudes were influenced by their exposure to nationalistic propaganda on 5 statements of President Ho Chi Minh and sea security.
Description: Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2020
Advisor(s): Pacharaporn Kesaprakorn
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4727
Appears in Collections:Independent Studies

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