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Issue DateTitleAuthor(s)Advisor(s)
2021Open innovation logics and practices generative mechanisms in Thai food machinery SMEs new product development: multiple case studiesThrongvid HongsaprabhasXavier Parisot
2560Paid Search กับกระบวนการตัดสินใจเลือกใช้บริการที่พักของผู้บริโภคในเขตกรุงเทพมหานครรัญชนา โภชนกิจปฐมา สตะเวทิน
2017Papi Jiang’s Personal Branding Strategy on Sina WeiboXu JiayuPablo Henri Ramirez
2009Participatory development communication and people's happiness in a Bhutanese communityKhampaBoonlert Supadhiloke; Kinlay, dorjee
2023Perceived Media Portrayal of K-Pop Idols and Its Potential Impacts On Audiences' Perception Of Masculinity In China: A Comparative Study Of Different GenerationsPeng YanRosechongporn Komolsevin
2018Perception of a destination, cultural and natural attractions, and destination satisfaction affecting revisit intention of Chinese tourists in ThailandYang QiongNittana Tarnittanakorn
2022Perforamance Expectancy, Heonic Motivation, Perceived Ease of Use, Social Influence and Perceived Playfulness Affecting Purchase Decision of Gaming Items from the In-app Purchase og Gen Y in BangkokAmornrat YuensukNittana Tarnittanakorn
2019Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Relative Advantage Affecting Chinese Customers’ Decision to Use Mobile Payment in BangkokXiaomeng DongNittana Tarnittanakorn
2023Persuasion strategies of product reviews by Li Jiaqi account on TikTok: A case study of ChinaYuwen TengRatanasuda Punnahitanond
2023Persuasion strategies promoting the COVID-19 vaccination among Chinese citizens in WeChatYujin YangRatanasuda Punnahitanond
2021Platform-based knowledge management: Motivation, process, and development – A case study of a Thai teachers' community platformPeesadech PechnoiDongcheol Heo
2021Portrayal of Chinese culture in Hollywood films: A case study of Mulan and Kung Fu PandaJiachen WangNattawat Wongwilatnurak
11-Nov-2022Portrayal of Foreign Cultures in Chinese TV Program: A Case Study of Informal TalksXIN FANRosechongporn Komolsevi
2021Portrayal of star image via digital media and its impact on fans’ attitude and behavior : A case of a Chinese star - Kris WuYi XuPitipon Kitirattarkarn
2015Portrayal of Thailand: A Comparative Study of American and Chinese FilmsHuang ShangRatanasuda Punnahitanond
2023Portrayal of villains in Hollywood films: A comparative study of different film genresMaria TindallNattawat Wongwilatnurak
24-Jan-2018Positive factors affecting satisfaction toward sportswear department store A of customers in BangkokChaiyot NorkaewPenjira Kanthawongs
2002A positive organizational behavior approach to work motivation : testing the core confidence model in ChinaLi, WeixingLuthans, Fred
25-Jan-2019Price awareness, social influence, sales promotion and brand awareness affecting purchase intention of cosmetic in BangkokSu XinheKasemson Pipatsirisak
2022Product placement in Chinese variety show: A case study of Back to FieldsChangyan LiuRatanasuda Punnahitanond
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