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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/2374

Title: Key Determinants for Thai SME’s Success: A Study of Thai Food Enterprises in Bangkok Metropolitan District
Authors: Shengtao Yu
Keywords: Characteristics of Entrepreneur
Corporate Capabilities
Entrepreneurial Spirits
SMEs Success
Food and Beverage in Bangkok
Issue Date: 2016
Publisher: Bangkok University
Abstract: The purposes of this quantitative research was to analyze the impacts of SMEs demographic characteristics, corporate capabilities, and entrepreneurial spirit on business success of Thai food and beverage SMEs in Bangkok Metropolitan district: (1) analyze the impact of Characteristics of Entrepreneur on SME Success, (2) analyze the impact of Corporate Capabilities on SME Success, and (3) analyze the impact of Entrepreneurial Spirit on SME Success as well. The 258 of 385 samples were selected from food & beverage owner or managers of the food and beverage shops around Suriwong road Silom road, Siam Square, Patunam, Rachaprosong, and Ramindra road prominent area in Bangkok by using purposive sampling method. The administered questionnaire was used as an instrument to collect data. The Chi-Square and Multiple Regression analysis were employed for hypothesis testing at 0.05 level of statically significance. The research findings revealed that excluding demographic characteristic both of the entrepreneurial spirit and corporate capabilities had positive impact respectively on Thai food SMEs success.
Description: Thesis(M.B.A.)--Graduate School, Bangkok University, 2016
Advisor(s): Sriwan Thapanya
URI: http://dspace.bu.ac.th/jspui/handle/123456789/2374
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