Key Determinants for Thai SME’s Success: A Study of Thai Food Enterprises in Bangkok Metropolitan District

Abstract

The purposes of this quantitative research was to analyze the impacts of SMEs demographic characteristics, corporate capabilities, and entrepreneurial spirit on business success of Thai food and beverage SMEs in Bangkok Metropolitan district: (1) analyze the impact of Characteristics of Entrepreneur on SME Success, (2) analyze the impact of Corporate Capabilities on SME Success, and (3) analyze the impact of Entrepreneurial Spirit on SME Success as well. The 258 of 385 samples were selected from food & beverage owner or managers of the food and beverage shops around Suriwong road Silom road, Siam Square, Patunam, Rachaprosong, and Ramindra road prominent area in Bangkok by using purposive sampling method. The administered questionnaire was used as an instrument to collect data. The Chi-Square and Multiple Regression analysis were employed for hypothesis testing at 0.05 level of statically significance. The research findings revealed that excluding demographic characteristic both of the entrepreneurial spirit and corporate capabilities had positive impact respectively on Thai food SMEs success.