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DSpace at Bangkok University >
Browsing by Author Nittana Tarnittanakorn
Showing results 5 to 20 of 20
| Issue Date | Title | Author(s) | Advisor(s) | | 29-Jan-2019 | Communication, Website Usability, Price Value, and Trust Affecting Decision to Book Hotel Online of Chinese Tourists in Bangkok | Caiyuan Huang | Nittana Tarnittanakorn |
| 2018 | Consumer attitudes and subjective norms affecting organic food purchase decision of consumers in Bangkok | Pawinee Chonsiripong | Nittana Tarnittanakorn |
| 2020 | Facilitating Condition, Attitude, Trust, Perceived Usefulness, and Effort Expectancy Affecting Mobile Banking Application Adoption of Consumers in Bangkok | Wannisa Seesuk | Nittana Tarnittanakorn |
| 2023 | Factors Influencing Customers Loyalty toward Luxury Hotels: A Case Study of Foreign Tourists in Bangkok | Kanokwalee Chanchomsri | Nittana Tarnittanakorn |
| 2017 | Factors Positively Affecting Purchase Behavior of Coffee Consumers in Wattana District in Bangkok | Godiya Jis Jelison | Penjira Kanthawongs; Nittana Tarnittanakorn |
| 2020 | Food, Accommodation, Tourist Attraction, Transportation and Shopping Impacting Chinese Tourists’ Satisfaction in Visiting Thailand | Shan Zhao | Nittana Tarnittanakorn |
| 2018 | Food and Service Quality, Price Value, and Restaurant Atmospherics Affecting Dinning Satisfaction at Seafood Restaurants of Chinese Tourists in Bangkok | Zehui Zhang | Nittana Tarnittanakorn |
| 2019 | Health consciousness, social media, staff, food taste, and commercial vehicle affecting food truck menus’ purchase intention of consumers in Bangkok | Teerawat Trikraisri | Nittana Tarnittanakorn |
| 2020 | INTERNATIONAL STRATEGY, INTERCULTURAL BUSINESS NEGOTIATIONS, NEGOTIATION TACTICS, ORGANIZATIONAL MANAGEMENT AND BUSINESS RELATIONSHIP AFFECTING THE SUCCESS OF INTERNATIONAL BUSINESS MANAGEMENT OF ENTREPRENEURS IN BANGKOK | Thanon Naruj Bampenphon | Nittana Tarnittanakorn |
| 2019 | Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity. | Prajakta Mandelkar | Nittana Tarnittanakorn |
| 2019 | Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity. | Prajakta Mandelkar | Nittana Tarnittanakorn |
| 2018 | Online communities, consumer involvement, innovation, and satisfaction affecting brand loyalty of android smartphone users in Ho Chi Minh city, Vietnam | Ngoc Thai Khanh Nguyen | Nittana Tarnittanakorn |
| 2018 | Perception of a destination, cultural and natural attractions, and destination satisfaction affecting revisit intention of Chinese tourists in Thailand | Yang Qiong | Nittana Tarnittanakorn |
| 2022 | Perforamance Expectancy, Heonic Motivation, Perceived Ease of Use, Social Influence and Perceived Playfulness Affecting Purchase Decision of Gaming Items from the In-app Purchase og Gen Y in Bangkok | Amornrat Yuensuk | Nittana Tarnittanakorn |
| 2019 | Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Relative Advantage Affecting Chinese Customers’ Decision to Use Mobile Payment in Bangkok | Xiaomeng Dong | Nittana Tarnittanakorn |
| 2019 | Recommendation, Customer Satisfaction, Online Shopping Experience, Trust, and Word-of-mouth Affecting Consumer Online Shopping Decision in China | Liqin, He | Nittana Tarnittanakorn |
Showing results 5 to 20 of 20
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