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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4403

Title: Food, Accommodation, Tourist Attraction, Transportation and Shopping Impacting Chinese Tourists’ Satisfaction in Visiting Thailand
Authors: Shan Zhao
Keywords: Food
Tourist attraction
Tourists’ Satisfaction
Issue Date: 2020
Publisher: Bangkok University
Abstract: This independent study was aimed at exploring food, accommodation, tourist attraction, transportation and shopping impacting Chinese tourists’ satisfaction in visiting Thailand. The survey questionnaire was applied for collecting the primary data. The sample size was 200 Chinese tourists who had experience in visiting Thailand and were willing to cooperate with the researcher in answering the questionnaire. The results were found that the majority of respondents were females with 19-30 years of age. They were company employees and earned an average monthly income less than 4,000 CNY. Most of them completed bachelor’s degree. Based on the findings, tourist attraction in terms of scenic spot and shopping impacted Chinese tourists' satisfaction in visiting Thailand while food, accommodation, tourist attraction in terms of entertainment and shopping had no impact.
Description: Independent Study (M.B.A)--Graduate School, Bangkok University, 2020
Advisor(s): Nittana Tarnittanakorn
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4403
Appears in Collections:Independent Studies - Master

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