Food, Accommodation, Tourist Attraction, Transportation and Shopping Impacting Chinese Tourists’ Satisfaction in Visiting Thailand

Abstract

This independent study was aimed at exploring food, accommodation, tourist attraction, transportation and shopping impacting Chinese tourists’ satisfaction in visiting Thailand. The survey questionnaire was applied for collecting the primary data. The sample size was 200 Chinese tourists who had experience in visiting Thailand and were willing to cooperate with the researcher in answering the questionnaire. The results were found that the majority of respondents were females with 19-30 years of age. They were company employees and earned an average monthly income less than 4,000 CNY. Most of them completed bachelor’s degree. Based on the findings, tourist attraction in terms of scenic spot and shopping impacted Chinese tourists' satisfaction in visiting Thailand while food, accommodation, tourist attraction in terms of entertainment and shopping had no impact.