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Issue DateTitleAuthor(s)Advisor(s)
2017Effects of Korean television dramas on the flow of Thai tourists in KoreaArada TaechakasariDuangthida Nunthapirat
2018Electronic Words-of-Mouth in Weibo: A Case Study of Mistine in ChinaXue TangRatanasuda Punnahitanond
2008Employee's perception on superior's power and status as related to superior/subordinate relationship and communication pattern among th employees of Bhutan Broadcasting Service CorporationKarma, TenzinRosechongporn Komolsevin
2558E – Word of Mouth และ ทัศนคติ ที่มีอิทธิพลต่อความจงรักภักดีของผู้บริโภคที่ใช้บริการร้านอาหารเกาหลี ในกรุงเทพมหานครเจริญขวัญ วงค์เพ็ญรวิพรรณ สุภาวรรณ์
2020Examining and identifying effective teaching methods for primary school educational program students of Baise UniversityPeipei WeiXavier Parisot; Johan Van Rooyen; Luo Qiuxue
2021Examining motivation factors that affect generation Z Chinese tourists' satisfaction and their revisit intention to boutique hotels in PhuketWu YutongPipatpong Fakfare
2019Experimental research on employee performance review using knowledge management oriented OKRs approach in comparison to KPI approachWiraiwan KanketChulatep Senivongse
18-Dec-2020Explorative analysis of BU library redesign to become a creative space: From BU international students' point of viewZongwei LiXavier Parisot; Varalee Chinerawat; Wenbin Lin
2020Explorative analysis of IKI-SEA website to attract more participantsChen ChenXavier Parisot; Johan Van Rooyen; Wenbin Lin
2020Exploratory analysis on the leadership of undergraduates in Bangkok University 2020Yuning HuangXavier Parisot; Varalee Chinerawat; Qinghua Qin
10-Aug-2022Exploring Intrapreneurship among Employees: A Case Study of Alibaba’s Vmate ProjectShen QinjieDetlef Reis
2020Facilitating Condition, Attitude, Trust, Perceived Usefulness, and Effort Expectancy Affecting Mobile Banking Application Adoption of Consumers in BangkokWannisa SeesukNittana Tarnittanakorn
2018Factor positively affecting customer loyalty of mobile phone game “A”of employees in Khlong Toei district in BangkokChaianan TerdkiatkhachornPenjira Kanthawongs
2019Factor Positively Impacting Consumers’ Attitude Toward Counterfeit Bags of Consumers in Siam Square area of BangkokPimyada KaewphongPenjira Kanthawongs
2019Factor Positively Impacting Purchase Intention Of “B” Brand Smartwatch Of Customers In BangkokSakbordin RodkamphonPenjira Kanthawongs
2019Factor Positively Influencing Brand Purchase Intention Towards Luxury Bags of Consumers in Sukhumvit Area of BangkokPreyanat PattanapongPenjira Kanthawongs
2018Factors Affect Customer's Choice Decision on Telecommunication Service Provider in Bangkok, ThailandGuo QuSumas Wongsunopparat
30-Jan-2019Factors Affecting “A” Luxury Brand Loyalty of Chinese University Students in Songjiang District, Shanghai, ChinaWei DaiPenjira Kanthawongs
19-Dec-201919FACTORS AFFECTING COLLEGE STUDENTS’ INTENTION TO USE “DIANPING” APPLICATION TO CHOOSE RESTAURANTS IN HAIDIAN DISTRICT OF BEIJING IN CHINAMiss.Meng yangDr. Penjira Kanthawongs
2009Factors affecting consumer-initiated online brand community commitment and brand loyalty : case study of www.yaris-club.netNaphajira SangjindavongWuthichai Sitthimalakorn
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