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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4744

Title: Facilitating Condition, Attitude, Trust, Perceived Usefulness, and Effort Expectancy Affecting Mobile Banking Application Adoption of Consumers in Bangkok
Other Titles: สภาพที่เอื้อต่อการใช้งาน ทัศนะคติ ความไว้วางใจ ประโยชน์ที่ได้รับ และความคาดหวังในการใช้งานที่ส่งผลต่อการใช้งานแอปพลิเคชั่นธนาคารบนโทรศัพท์เคลื่อนที่ของผู้บริโภคในกรุงเทพมหานคร
Authors: Wannisa Seesuk
Keywords: Mobile Banking Application
Facilitating Condition
Perceived Usefulness
Effort Expectancy
Issue Date: 2020
Publisher: Bangkok University
Abstract: The research was aimed primarily to explore the facilitating conditions, attitude, trust, perceived usefulness, and effort expectancy affecting mobile banking application adoption of customers in Bangkok. Closed-ended survey questionnaires were implemented to collect data from 102 consumers in Bangkok who used smartphones and were interested in using mobile banking application. The inferential statistics for hypothesis testing was regression. The results revealed that the factors affecting mobile banking application adoption of consumers in Bangkok were facilitating conditions and perceived usefulness at .05 statistically significant levels. These factors explained 96.7 percentage of the influence toward the mobile banking application of consumers in Bangkok. However, mobile technology acceptance in terms of attitude, trust, and effort expectancy did not affect mobile banking application adoption of consumers in Bangkok.
Description: Independent Study (M.B.A)--Graduate School, Bagkok University, 2020
Advisor(s): Nittana Tarnittanakorn
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4744
Appears in Collections:Independent Studies - Master
Independent Studies

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