Examining motivation factors that affect generation Z Chinese tourists' satisfaction and their revisit intention to boutique hotels in Phuket

Abstract

Today, with the increasingly close tourism relationship between China and Thailand, Phuket has become the first choice for Chinese tourists due to its beautiful natural scenery and humanistic feelings. Among them, the consumption power and influence of generation Z are increasing day by day. Therefore, this paper makes a study on the motivation of generation Z Chinese tourists who travel to Phuket to choose Phuket boutique hotels and the factors affecting their willingness to return visit. This paper uses the online questionnaire to adjust the difference of 390 tourists who have been to Phuket, and uses the SME analysis method. The research shows that decoration online booking hotel service and relaxation have a positive impact on Hotel satisfaction. Decoration Hotel satisfaction hotel service and online booking also have a positive impact on return visit intention. Relaxation has no significant positive impact on revisit intention.