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Browsing by Type Independent Studies

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Showing results 229 to 248 of 4283

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Issue Date	Title	Author(s)	Advisor(s)
15-Jan-2019	Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd.	Zhou Quan Jian	Boonlert Supadhiloke
15-Jan-2019	Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd.	Zhou Quan Jian	Boonlert Supadhiloke
19-Apr-2023	Influences of Customer Satisfaction, Perceived Value and Brand Personality on Customer's Purchase Intention of Luxury Cars	Kanruethai Thanasrichatthon	Khomson Tunsakul
2021	Influences of Japanese Idol Agency’ S Presentation of Idols’ Identity on Japanese Fans’Self-identity and Visual Self-presentation: A Case Study of Johnny’S	Lin Chi Hsun	Ratanasuda Punnahitanond
2021	Innovative Media and Entertainment Brand for LGBT+ Acceptance Sensemaking: A Longitudinal Comparative Ethnography between Thailand and the Philippines	Harloi Tungao	Xavier Parisot, Chulatep Senivongse
2020	INTERNATIONAL STRATEGY, INTERCULTURAL BUSINESS NEGOTIATIONS, NEGOTIATION TACTICS, ORGANIZATIONAL MANAGEMENT AND BUSINESS RELATIONSHIP AFFECTING THE SUCCESS OF INTERNATIONAL BUSINESS MANAGEMENT OF ENTREPRENEURS IN BANGKOK	Thanon Naruj Bampenphon	Nittana Tarnittanakorn
2019	Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.	Prajakta Mandelkar	Nittana Tarnittanakorn
2019	Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.	Prajakta Mandelkar	Nittana Tarnittanakorn
3-Dec-2020	Investigating differences in the creativity level of Baise University Bachelor's students' entrepreneurship curriculum and language curriculum	Xiaoxin Zhai	Detlef Reis, Ph.D.; Luo Qiuxue, Ph.D.
2020	Investigating perceptions of bachelor students of different majors on the attractiveness of Bangkok University's Master of Business Innovation: A case study of Baise University	Miao Ling	Detlef Reis; Luo Qiuxue
2020	Investigating student perceptions on the impact of the course curriculum of a computer science program on bachelor students’ future employability: A case study at Baise University	Fen Li	Detlef Reis; Qinghua Qin
2022	Investigating technology adoption and acquisition in the healthcare sector: A case study of a leading Thai private hospital	Pattarata Techapaitoon	Detlef Reis
2019	Investigating the impacts of social media on the influential factors affecting the intention to pursue plastic surgery among gen Y consumers in Thailand	Kittipot Sukkasem	Lokweetpun Suprawan
20-Aug-2022	Investigating the Use of Online Team Collaboration Platforms in Ideation Sessions During the COVID-19 Pandemic: An Exploratory Qualitative Study	Paranee Sakulwichitsintu	Detlef Michael Reis
2015	Key Factors in Hypermarket Business that Effect on Customer‘s Repurchase	Rani Pandey	Sumas Wongsunopparat
2015	Key Success Factor Of Anantara Traditional Thai Hotel To Entering A New Market In Luang Prabang Laos	Ngugen Ngoc Phuc Toan	Sumas Wongsunopparat
2013	Korean Celebrities' Image in Online Teen Media and Their Effects on Vietnamese Adolescents	Chau Ngoc Pham	Ratanasuda Punnahitanond
26-Oct-2019	Marketing Implication Relating To Identified Factors That Influence Customer’s Loyalty Towards L’Oreal Cosmetics at Siam Paragon Mall in Bangkok	Krittiya Chaiyasit	Paul TJ James
2022	Mass Media Strategies and Its Promotion of Japanese Idol Culture in China: A Case Study of SNH48 and AKB48	Wenhao Fan	Ratanasuda Punnahitanond
2021	Media bias in news coverage of Hong Kong protest: A comparative study of online newspapers with different political orientations	Yimin Wang	Ratanasuda Punnahitanond

Showing results 229 to 248 of 4283

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