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DSpace at Bangkok University >
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Showing results 301 to 320 of 5005
| Issue Date | Title | Author(s) | Advisor(s) | | 2022 | Identifying the enablers and challenges in practicing knowledge management in the industry-based public university in China: A case study of Baise University | Kang Wang | Dongcheol Heo; Luo Qiuxue |
| 2021 | Impact of Debt on Profitability of Hotel Companies Listed in Stock Exchange of Thailand | Angkana Sophonvit | Supachet Chansarn |
| 2021 | Impact of fear levels of feeling towards fear-appeal health warnings on Canadian cigarette packaging among Chinese smokers’ attitude toward smoking and smoking behavior | Xicheng Lu | Suwannee Luckanavanich |
| 21-Jan-2021 | IMPACT OF HOLLYWOOD ONLINE FILM REVIEWS ON AMERICAN VIEWERS' PERCEPTION: COMPARED SOURCE CREDIBILITY EFFECTS BETWEEN CONSUMER REVIEWERS AND FILM CRITICS ON VIEWERS’ MOVIE GOING DECISION | Sagarika Rai | Rosechongporn Komolsevin |
| 2017 | Impact of online marketing communication strategies on customer's purchase intention and brand recommendation for wine restaurant businesses in Bangkok | J-kita Wongpitakroj | Duangthida Nunthapirat; Phukrirk Buasorn |
| 2-Sep-2016 | Impact of Soundtrack in Animated Movie on Audience: A Case Study of "LET IT GO" in "FROZEN" | Zhige Liu | Pablo Ramirez Bonilla |
| 2021 | Impact of Thailand Tourism via SNS on Korean Tourist’s Tourist Motivation and Travel Intention to Thailand | Hyunah Oh | Pacharaporn Kesaprakorn |
| 2018 | Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in Bangkok | Jing JiaYan | Kasemson Pipatsirisak |
| 2020 | Implication of Idol Personality, Fan Club’s Self-Identity, and Group Cohesiveness on Chinese Fan Club’s Worship Behavior: A Case study of Wang Yibo Fan Club | Dan Chen | Pacharaporn Kesaprakorn |
| 2001 | The implications of Thai cultural values for the relationship among the self-reported conflict tactics, family satisfaction, and communication competence of young adults | Pacharaporn Iamsudha | Hale, Claudia L. |
| 2022 | Improvement of the learning organization culture and customer experience performance of the car dealers of one US automotive company in Thailand using organizational coaching interventions | Sitthimet Solthong | Xavier Parisot |
| 2017 | Industrial customer journey of eco-friendly food packaging in Thailand | Soonravee Satjawatcharaphong | Chutima Kessadayurat |
| 2025 | Influence of Brand Image on Customer Retention in Pullman Yangon CenterPoint Hotel | Hsu Lei Hnin | Nathanicha Na Nakorn |
| 15-Jan-2019 | Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd. | Zhou Quan Jian | Boonlert Supadhiloke |
| 15-Jan-2019 | Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd. | Zhou Quan Jian | Boonlert Supadhiloke |
| 2557 | Influence of Purchase Intention on Ambient Advertising Strategy | Ankita Malhotra | - |
| 2020 | Influence of sport product packaging on consumer decision making at MTG Fightgear in Bangkok, Thailand | Mahsid Faheem | Suthinan Pomsuwan |
| 19-Apr-2023 | Influences of Customer Satisfaction, Perceived Value and Brand Personality on Customer's Purchase Intention of Luxury Cars | Kanruethai Thanasrichatthon | Khomson Tunsakul |
| 2021 | Influences of Japanese Idol Agency’ S Presentation of Idols’ Identity on Japanese Fans’Self-identity and Visual Self-presentation: A Case Study of Johnny’S | Lin Chi Hsun | Ratanasuda Punnahitanond |
| 2020 | Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to Thailand | Edwin Handriano Triawan | Ratanasuda Punnahitanond; Suwannee Luckanvanich |
Showing results 301 to 320 of 5005
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