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| Issue Date | Title | Author(s) | Advisor(s) | | 21-Jan-2021 | IMPACT OF HOLLYWOOD ONLINE FILM REVIEWS ON AMERICAN VIEWERS' PERCEPTION: COMPARED SOURCE CREDIBILITY EFFECTS BETWEEN CONSUMER REVIEWERS AND FILM CRITICS ON VIEWERS’ MOVIE GOING DECISION | Sagarika Rai | Rosechongporn Komolsevin |
| 2017 | Impact of online marketing communication strategies on customer's purchase intention and brand recommendation for wine restaurant businesses in Bangkok | J-kita Wongpitakroj | Duangthida Nunthapirat; Phukrirk Buasorn |
| 2-Sep-2016 | Impact of Soundtrack in Animated Movie on Audience: A Case Study of "LET IT GO" in "FROZEN" | Zhige Liu | Pablo Ramirez Bonilla |
| 2018 | Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in Bangkok | Jing JiaYan | Kasemson Pipatsirisak |
| 2001 | The implications of Thai cultural values for the relationship among the self-reported conflict tactics, family satisfaction, and communication competence of young adults | Pacharaporn Iamsudha | Hale, Claudia L. |
| 2562 | Improving financial literacy of undergraduate students with supplementary financial lessons : a case of practical economics for daily life | ชาญณรงค์ ชัยพัฒน์; มหาวิทยาลัยกรุงเทพ. คณะเศรษฐศาสตร์และการลงทุน | - |
| 2017 | Industrial customer journey of eco-friendly food packaging in Thailand | Soonravee Satjawatcharaphong | Chutima Kessadayurat |
| 15-Jan-2019 | Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd. | Zhou Quan Jian | Boonlert Supadhiloke |
| 15-Jan-2019 | Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd. | Zhou Quan Jian | Boonlert Supadhiloke |
| 2557 | Influence of Purchase Intention on Ambient Advertising Strategy | Ankita Malhotra | - |
| 2020 | Influence of sport product packaging on consumer decision making at MTG Fightgear in Bangkok, Thailand | Mahsid Faheem | Suthinan Pomsuwan |
| 2020 | Integrating emerging technology identification into scenario-based technology roadmapping for technology foresight: a case example of Thailand's ambulance technologies | Nonthapat Pulsiri | Ronald Vatananan-Thesenvitz |
| 2020 | INTERNATIONAL STRATEGY, INTERCULTURAL BUSINESS NEGOTIATIONS, NEGOTIATION TACTICS, ORGANIZATIONAL MANAGEMENT AND BUSINESS RELATIONSHIP AFFECTING THE SUCCESS OF INTERNATIONAL BUSINESS MANAGEMENT OF ENTREPRENEURS IN BANGKOK | Thanon Naruj Bampenphon | Nittana Tarnittanakorn |
| 2019 | Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity. | Prajakta Mandelkar | Nittana Tarnittanakorn |
| 2019 | Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity. | Prajakta Mandelkar | Nittana Tarnittanakorn |
| 3-Dec-2020 | Investigating differences in the creativity level of Baise University Bachelor's students' entrepreneurship curriculum and language curriculum | Xiaoxin Zhai | Detlef Reis, Ph.D.; Luo Qiuxue, Ph.D. |
| 28-Aug-2016 | INVESTIGATING INNOVATION STRATEGIES OF NEW PRODUCT DEVELOPMENT: MULTIPLE CASE STUDY OF THAI FOOD AND BEVERAGE MANUFACTURING SMEs | Preecha Chaochotechuang | Daneshgar, Farhad; Mariano, Stefania |
| 2020 | Investigating perceptions of bachelor students of different majors on the attractiveness of Bangkok University's Master of Business Innovation: A case study of Baise University | Miao Ling | Detlef Reis; Luo Qiuxue |
| 2020 | Investigating student perceptions on the impact of the course curriculum of a computer science program on bachelor students’ future employability: A case study at Baise University | Fen Li | Detlef Reis; Qinghua Qin |
| 2019 | Investigating the impacts of social media on the influential factors affecting the intention to pursue plastic surgery among gen Y consumers in Thailand | Kittipot Sukkasem | Lokweetpun Suprawan |
Showing results 227 to 246 of 4041
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