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Showing results 174 to 193 of 3425
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Issue DateTitleAuthor(s)Advisor(s)
2017Impact of online marketing communication strategies on customer's purchase intention and brand recommendation for wine restaurant businesses in BangkokJ-kita WongpitakrojDuangthida Nunthapirat; Phukrirk Buasorn
2-Sep-2016Impact of Soundtrack in Animated Movie on Audience: A Case Study of "LET IT GO" in "FROZEN"Zhige LiuPablo Ramirez Bonilla
2018Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in BangkokJing JiaYanKasemson Pipatsirisak
2001The implications of Thai cultural values for the relationship among the self-reported conflict tactics, family satisfaction, and communication competence of young adultsPacharaporn IamsudhaHale, Claudia L.
2017Industrial customer journey of eco-friendly food packaging in ThailandSoonravee SatjawatcharaphongChutima Kessadayurat
15-Jan-2019Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd.Zhou Quan JianBoonlert Supadhiloke
15-Jan-2019Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd.Zhou Quan JianBoonlert Supadhiloke
2557Influence of Purchase Intention on Ambient Advertising StrategyAnkita Malhotra-
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
28-Aug-2016INVESTIGATING INNOVATION STRATEGIES OF NEW PRODUCT DEVELOPMENT: MULTIPLE CASE STUDY OF THAI FOOD AND BEVERAGE MANUFACTURING SMEsPreecha ChaochotechuangDaneshgar, Farhad; Mariano, Stefania
2019INVESTIGATING THE IMPACTS OF SOCIAL MEDIA ON THE INFLUENTIAL FACTORS AFFECTING THE INTENTION TO PURSUE PLASTIC SURGERY AMONG GEN Y CONSUMERS IN THAILANDKittipot SukkasemLookweetpun Suprawan
2016Key Determinants for Thai SME’s Success: A Study of Thai Food Enterprises in Bangkok Metropolitan DistrictShengtao YuSriwan Thapanya
2015Key Factors in Hypermarket Business that Effect on Customer‘s RepurchaseRani PandeySumas Wongsunopparat
2015Key Success Factor Of Anantara Traditional Thai Hotel To Entering A New Market In Luang Prabang LaosNgugen Ngoc Phuc ToanSumas Wongsunopparat
2011Knowledge management strategy and the effect on organizational innovation : an empirical study of Thai firmsSaweeya PrathanadiTrimi, Silvana
2018LeadershipSchreveu, Stephanie; Bangkok University-
2560Leadership skill in the digital ageวรรณิภา ภักดีบุตร; พัชราภรณ์ สุระประเสริฐ; มหาวิทยาลัยกรุงเทพ. คณะบริหารธุรกิจ; บริษัท โอสถสภา-
2560Leadership skill in the digital age : leadershipวรรณิภา ภักดีบุตร; พัชราภรณ์ สุระประเสริฐ; มหาวิทยาลัยกรุง. คณะบริหารธุรกิจ; บริษัท โอสถสภา-
2560Leadership skill in the digital age : the new leadershipวรรณิภา ภักดีบุตร; พัชราภรณ์ สุระประเสริฐ; มหาวิทยาลัยกรุงเทพ. คณะบริหารธุรกิจ; บริษัท โอสถสภา-
Showing results 174 to 193 of 3425
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