|
DSpace at Bangkok University >
Browsing by Title
Showing results 209 to 228 of 3835
| Issue Date | Title | Author(s) | Advisor(s) | | 2017 | Impact of online marketing communication strategies on customer's purchase intention and brand recommendation for wine restaurant businesses in Bangkok | J-kita Wongpitakroj | Duangthida Nunthapirat; Phukrirk Buasorn |
| 2-Sep-2016 | Impact of Soundtrack in Animated Movie on Audience: A Case Study of "LET IT GO" in "FROZEN" | Zhige Liu | Pablo Ramirez Bonilla |
| 2018 | Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in Bangkok | Jing JiaYan | Kasemson Pipatsirisak |
| 2001 | The implications of Thai cultural values for the relationship among the self-reported conflict tactics, family satisfaction, and communication competence of young adults | Pacharaporn Iamsudha | Hale, Claudia L. |
| 2562 | Improving financial literacy of undergraduate students with supplementary financial lessons : a case of practical economics for daily life | ชาญณรงค์ ชัยพัฒน์; มหาวิทยาลัยกรุงเทพ. คณะเศรษฐศาสตร์และการลงทุน | - |
| 2017 | Industrial customer journey of eco-friendly food packaging in Thailand | Soonravee Satjawatcharaphong | Chutima Kessadayurat |
| 15-Jan-2019 | Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd. | Zhou Quan Jian | Boonlert Supadhiloke |
| 15-Jan-2019 | Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd. | Zhou Quan Jian | Boonlert Supadhiloke |
| 2557 | Influence of Purchase Intention on Ambient Advertising Strategy | Ankita Malhotra | - |
| 2019 | Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity. | Prajakta Mandelkar | Nittana Tarnittanakorn |
| 2019 | Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity. | Prajakta Mandelkar | Nittana Tarnittanakorn |
| 28-Aug-2016 | INVESTIGATING INNOVATION STRATEGIES OF NEW PRODUCT DEVELOPMENT: MULTIPLE CASE STUDY OF THAI FOOD AND BEVERAGE MANUFACTURING SMEs | Preecha Chaochotechuang | Daneshgar, Farhad; Mariano, Stefania |
| 2019 | Investigating the impacts of social media on the influential factors affecting the intention to pursue plastic surgery among gen Y consumers in Thailand | Kittipot Sukkasem | Lokweetpun Suprawan |
| 2016 | Key Determinants for Thai SME’s Success: A Study of Thai Food Enterprises in Bangkok Metropolitan District | Shengtao Yu | Sriwan Thapanya |
| 2015 | Key Factors in Hypermarket Business that Effect on Customer‘s Repurchase | Rani Pandey | Sumas Wongsunopparat |
| 2015 | Key Success Factor Of Anantara Traditional Thai Hotel To Entering A New Market In Luang Prabang Laos | Ngugen Ngoc Phuc Toan | Sumas Wongsunopparat |
| 2011 | Knowledge management strategy and the effect on organizational innovation : an empirical study of Thai firms | Saweeya Prathanadi | Trimi, Silvana |
| 2013 | Korean Celebrities' Image in Online Teen Media and Their Effects on Vietnamese Adolescents | Chau Ngoc Pham | Ratanasuda Punnahitanond |
| 2018 | Leadership | Schreveu, Stephanie; Bangkok University | - |
| 2560 | Leadership skill in the digital age | วรรณิภา ภักดีบุตร; พัชราภรณ์ สุระประเสริฐ; มหาวิทยาลัยกรุงเทพ. คณะบริหารธุรกิจ; บริษัท โอสถสภา | - |
Showing results 209 to 228 of 3835
|
