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Issue DateTitleAuthor(s)Advisor(s)
21-Jan-2021IMPACT OF HOLLYWOOD ONLINE FILM REVIEWS ON AMERICAN VIEWERS' PERCEPTION: COMPARED SOURCE CREDIBILITY EFFECTS BETWEEN CONSUMER REVIEWERS AND FILM CRITICS ON VIEWERS’ MOVIE GOING DECISIONSagarika RaiRosechongporn Komolsevin
2017Impact of online marketing communication strategies on customer's purchase intention and brand recommendation for wine restaurant businesses in BangkokJ-kita WongpitakrojDuangthida Nunthapirat; Phukrirk Buasorn
2-Sep-2016Impact of Soundtrack in Animated Movie on Audience: A Case Study of "LET IT GO" in "FROZEN"Zhige LiuPablo Ramirez Bonilla
2018Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in BangkokJing JiaYanKasemson Pipatsirisak
2001The implications of Thai cultural values for the relationship among the self-reported conflict tactics, family satisfaction, and communication competence of young adultsPacharaporn IamsudhaHale, Claudia L.
2562Improving financial literacy of undergraduate students with supplementary financial lessons : a case of practical economics for daily lifeชาญณรงค์ ชัยพัฒน์; มหาวิทยาลัยกรุงเทพ. คณะเศรษฐศาสตร์และการลงทุน-
2017Industrial customer journey of eco-friendly food packaging in ThailandSoonravee SatjawatcharaphongChutima Kessadayurat
15-Jan-2019Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd.Zhou Quan JianBoonlert Supadhiloke
15-Jan-2019Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd.Zhou Quan JianBoonlert Supadhiloke
2557Influence of Purchase Intention on Ambient Advertising StrategyAnkita Malhotra-
2020Influence of sport product packaging on consumer decision making at MTG Fightgear in Bangkok, ThailandMahsid FaheemSuthinan Pomsuwan
2020Integrating emerging technology identification into scenario-based technology roadmapping for technology foresight: a case example of Thailand's ambulance technologiesNonthapat PulsiriRonald Vatananan-Thesenvitz
2020INTERNATIONAL STRATEGY, INTERCULTURAL BUSINESS NEGOTIATIONS, NEGOTIATION TACTICS, ORGANIZATIONAL MANAGEMENT AND BUSINESS RELATIONSHIP AFFECTING THE SUCCESS OF INTERNATIONAL BUSINESS MANAGEMENT OF ENTREPRENEURS IN BANGKOKThanon Naruj BampenphonNittana Tarnittanakorn
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
3-Dec-2020Investigating differences in the creativity level of Baise University Bachelor's students' entrepreneurship curriculum and language curriculumXiaoxin ZhaiDetlef Reis, Ph.D.; Luo Qiuxue, Ph.D.
28-Aug-2016INVESTIGATING INNOVATION STRATEGIES OF NEW PRODUCT DEVELOPMENT: MULTIPLE CASE STUDY OF THAI FOOD AND BEVERAGE MANUFACTURING SMEsPreecha ChaochotechuangDaneshgar, Farhad; Mariano, Stefania
2020Investigating perceptions of bachelor students of different majors on the attractiveness of Bangkok University's Master of Business Innovation: A case study of Baise UniversityMiao LingDetlef Reis; Luo Qiuxue
2020Investigating student perceptions on the impact of the course curriculum of a computer science program on bachelor students’ future employability: A case study at Baise UniversityFen LiDetlef Reis; Qinghua Qin
2019Investigating the impacts of social media on the influential factors affecting the intention to pursue plastic surgery among gen Y consumers in ThailandKittipot SukkasemLokweetpun Suprawan
Showing results 227 to 246 of 4041
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