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Showing results 164 to 183 of 3358
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Issue DateTitleAuthor(s)Advisor(s)
2011Hanryu, the Korean wave sweeps Asia : the audience popularity of a Korean serial drama, Jewel in the Palace, in ThailandKamonthip Tachasakulmas, 1973-James, Anita C.
2019Health consciousness, social media, staff, food taste, and commercial vehicle affecting food truck menus’ purchase intention of consumers in BangkokTeerawat TrikraisriNittana Tarnittanakorn
Jun-2017Higher Education for Employability: the Development of a Diagnostic Maturity Model.Philippe Vande WieleVincent Ribiere; Jean-Louis Ermine
2015High Speed Train: Analysis of Chinese People’s Awareness, Knowledge, Attitude and Opinion about China and Thailand ConnectionXiaoyi QinBoonlert Supadhiloke,
2019How Corporate Social Responsibility (CSR) in Banking Industry Affecting to Customer LoyaltyRujika ThaithavornLokweetpun Suprawan
2018How does OPPO communicate its brand identity to Vietnamese audiences via celebrity endorsement?Nguyen Le Phuong QuynhRatanasuda Punnahitanond
10-Sep-2019How Does Pre-Merger Communication Affect Employee Post-Merger Motivation: The Case Of Company A And Company BMikael Axel KarlssonVincent Ribiere
2015How Promotion at 7-Eleven Influences to Customer PurchasingOracha KamsuwanSumas Wongsunopparat
2560How to be เศรษฐีพอเพียงอัจฉรา โยมสินธุ์; มหาวิทยาลัยกรุงเทพ. คณะบริหารธุรกิจ. ภาควิชาการเงิน; สหกรณ์ออมทรัพย์มหาวิทยาลัยกรุงเทพ; สำนักหอสมุดและศูนย์การเรียนรู้-
2017Impact of online marketing communication strategies on customer's purchase intention and brand recommendation for wine restaurant businesses in BangkokJ-kita WongpitakrojDuangthida Nunthapirat; Phukrirk Buasorn
2-Sep-2016Impact of Soundtrack in Animated Movie on Audience: A Case Study of "LET IT GO" in "FROZEN"Zhige LiuPablo Ramirez Bonilla
2018Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in BangkokJing JiaYanKasemson Pipatsirisak
2001The implications of Thai cultural values for the relationship among the self-reported conflict tactics, family satisfaction, and communication competence of young adultsPacharaporn IamsudhaHale, Claudia L.
2017Industrial customer journey of eco-friendly food packaging in ThailandSoonravee SatjawatcharaphongChutima Kessadayurat
15-Jan-2019Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd.Zhou Quan JianBoonlert Supadhiloke
15-Jan-2019Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd.Zhou Quan JianBoonlert Supadhiloke
2557Influence of Purchase Intention on Ambient Advertising StrategyAnkita Malhotra-
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
28-Aug-2016INVESTIGATING INNOVATION STRATEGIES OF NEW PRODUCT DEVELOPMENT: MULTIPLE CASE STUDY OF THAI FOOD AND BEVERAGE MANUFACTURING SMEsPreecha ChaochotechuangDaneshgar, Farhad; Mariano, Stefania
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