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Issue DateTitleAuthor(s)Advisor(s)
2011Hanryu, the Korean wave sweeps Asia : the audience popularity of a Korean serial drama, Jewel in the Palace, in ThailandKamonthip TachasakulmasJames, Anita C.
2021Health communication via Line and Thai seniors: Impacts of content type and message framing on audiences’ responsesOpaporn PasvekinRatanasuda Punnahitanond
2019Health consciousness, social media, staff, food taste, and commercial vehicle affecting food truck menus’ purchase intention of consumers in BangkokTeerawat TrikraisriNittana Tarnittanakorn
2017Higher Education for Employability: the Development of a Diagnostic Maturity Model.Philippe Vande WieleVincent Ribiere; Jean-Louis Ermine
2015High Speed Train: Analysis of Chinese People’s Awareness, Knowledge, Attitude and Opinion about China and Thailand ConnectionXiaoyi QinBoonlert Supadhiloke,
2019How Corporate Social Responsibility (CSR) in Banking Industry Affecting to Customer LoyaltyRujika ThaithavornLokweetpun Suprawan
2018How does OPPO communicate its brand identity to Vietnamese audiences via celebrity endorsement?Nguyen Le Phuong QuynhRatanasuda Punnahitanond
2019How Does Pre-Merger Communication Affect Employee Post-Merger Motivation: The Case Of Company A And Company BMikael Axel KarlssonVincent Micher Ribiere
2015How Promotion at 7-Eleven Influences to Customer PurchasingOracha KamsuwanSumas Wongsunopparat
2560How to be เศรษฐีพอเพียงอัจฉรา โยมสินธุ์; มหาวิทยาลัยกรุงเทพ. คณะบริหารธุรกิจ. ภาควิชาการเงิน; สหกรณ์ออมทรัพย์มหาวิทยาลัยกรุงเทพ; สำนักหอสมุดและศูนย์การเรียนรู้-
2022How to build innovation cultural in Baise UniversityHao JiangXavier Parisot; Varalee Chinerawat; Qiuxue Luo
2022How to cultivate the innovative thinking of office management staff of Guangxi vocational and technical collegeZhu MaojingXavier Parisot; Varalee Chinerawat; Qiuxue Luo
2022How to recruit innovative talent students from the Baise special economic zone in the new normal eraQin FengjiaoXavier Parisot; Varalee Chinerawat; Qin Qinghua
2021Impact of Debt on Profitability of Hotel Companies Listed in Stock Exchange of ThailandAngkana SophonvitSupachet Chansarn
2021Impact of fear levels of feeling towards fear-appeal health warnings on Canadian cigarette packaging among Chinese smokers’ attitude toward smoking and smoking behaviorXicheng LuSuwannee Luckanavanich
21-Jan-2021IMPACT OF HOLLYWOOD ONLINE FILM REVIEWS ON AMERICAN VIEWERS' PERCEPTION: COMPARED SOURCE CREDIBILITY EFFECTS BETWEEN CONSUMER REVIEWERS AND FILM CRITICS ON VIEWERS’ MOVIE GOING DECISIONSagarika RaiRosechongporn Komolsevin
2017Impact of online marketing communication strategies on customer's purchase intention and brand recommendation for wine restaurant businesses in BangkokJ-kita WongpitakrojDuangthida Nunthapirat; Phukrirk Buasorn
2-Sep-2016Impact of Soundtrack in Animated Movie on Audience: A Case Study of "LET IT GO" in "FROZEN"Zhige LiuPablo Ramirez Bonilla
2018Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in BangkokJing JiaYanKasemson Pipatsirisak
2020Implication of Idol Personality, Fan Club’s Self-Identity, and Group Cohesiveness on Chinese Fan Club’s Worship Behavior: A Case study of Wang Yibo Fan ClubDan ChenPacharaporn Kesaprakorn
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