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DSpace at Bangkok University >
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Showing results 164 to 183 of 3358
| Issue Date | Title | Author(s) | Advisor(s) | | 2011 | Hanryu, the Korean wave sweeps Asia : the audience popularity of a Korean serial drama, Jewel in the Palace, in Thailand | Kamonthip Tachasakulmas, 1973- | James, Anita C. |
| 2019 | Health consciousness, social media, staff, food taste, and commercial vehicle affecting food truck menus’ purchase intention of consumers in Bangkok | Teerawat Trikraisri | Nittana Tarnittanakorn |
| Jun-2017 | Higher Education for Employability: the Development of a Diagnostic Maturity Model. | Philippe Vande Wiele | Vincent Ribiere; Jean-Louis Ermine |
| 2015 | High Speed Train: Analysis of Chinese People’s Awareness, Knowledge, Attitude and Opinion about China and Thailand Connection | Xiaoyi Qin | Boonlert Supadhiloke, |
| 2019 | How Corporate Social Responsibility (CSR) in Banking Industry Affecting to Customer Loyalty | Rujika Thaithavorn | Lokweetpun Suprawan |
| 2018 | How does OPPO communicate its brand identity to Vietnamese audiences via celebrity endorsement? | Nguyen Le Phuong Quynh | Ratanasuda Punnahitanond |
| 10-Sep-2019 | How Does Pre-Merger Communication Affect Employee Post-Merger Motivation: The Case Of Company A And Company B | Mikael Axel Karlsson | Vincent Ribiere |
| 2015 | How Promotion at 7-Eleven Influences to Customer Purchasing | Oracha Kamsuwan | Sumas Wongsunopparat |
| 2560 | How to be เศรษฐีพอเพียง | อัจฉรา โยมสินธุ์; มหาวิทยาลัยกรุงเทพ. คณะบริหารธุรกิจ. ภาควิชาการเงิน; สหกรณ์ออมทรัพย์มหาวิทยาลัยกรุงเทพ; สำนักหอสมุดและศูนย์การเรียนรู้ | - |
| 2017 | Impact of online marketing communication strategies on customer's purchase intention and brand recommendation for wine restaurant businesses in Bangkok | J-kita Wongpitakroj | Duangthida Nunthapirat; Phukrirk Buasorn |
| 2-Sep-2016 | Impact of Soundtrack in Animated Movie on Audience: A Case Study of "LET IT GO" in "FROZEN" | Zhige Liu | Pablo Ramirez Bonilla |
| 2018 | Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in Bangkok | Jing JiaYan | Kasemson Pipatsirisak |
| 2001 | The implications of Thai cultural values for the relationship among the self-reported conflict tactics, family satisfaction, and communication competence of young adults | Pacharaporn Iamsudha | Hale, Claudia L. |
| 2017 | Industrial customer journey of eco-friendly food packaging in Thailand | Soonravee Satjawatcharaphong | Chutima Kessadayurat |
| 15-Jan-2019 | Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd. | Zhou Quan Jian | Boonlert Supadhiloke |
| 15-Jan-2019 | Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd. | Zhou Quan Jian | Boonlert Supadhiloke |
| 2557 | Influence of Purchase Intention on Ambient Advertising Strategy | Ankita Malhotra | - |
| 2019 | Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity. | Prajakta Mandelkar | Nittana Tarnittanakorn |
| 2019 | Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity. | Prajakta Mandelkar | Nittana Tarnittanakorn |
| 28-Aug-2016 | INVESTIGATING INNOVATION STRATEGIES OF NEW PRODUCT DEVELOPMENT: MULTIPLE CASE STUDY OF THAI FOOD AND BEVERAGE MANUFACTURING SMEs | Preecha Chaochotechuang | Daneshgar, Farhad; Mariano, Stefania |
Showing results 164 to 183 of 3358
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