DSpace
 

DSpace at Bangkok University >
Graduate School >
Master Degree >
Independent Studies - Master >

Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3938

Title: Health consciousness, social media, staff, food taste, and commercial vehicle affecting food truck menus’ purchase intention of consumers in Bangkok
Authors: Teerawat Trikraisri
Keywords: Health Consciousness
Social Media
Staff
Food Taste
Commercial Vehicle
Food Truck
Purchase Intention
Issue Date: 2019
Publisher: Bangkok University
Abstract: The purpose of this study was to investigate health consciousness, social media, staff, food taste, and commercial vehicle affecting on food truck menus’ purchase intention of consumers in Bangkok. The survey questionnaires were applied for collecting the data from 240 consumers who were interested or had intention to purchase food truck menus and lived in Bangkok. The findings were found that the majority of respondents were females with the ages between 21-30 years old. Most of them completed bachelor’s degrees, worked as company employees, and earned monthly income of 20,000-30,000 THB. Additionally, the results revealed that commercial vehicle and social media were the two significant factors that affected food truck menus’ purchase intention of consumers in Bangkok at the significant level of .05. On the other hand, health consciousness, staff, and food taste did not affect food truck menus’ purchase intention of consumers in Bangkok.
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2019
Advisor(s): Nittana Tarnittanakorn
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3938
Appears in Collections:Independent Studies - Master

Files in This Item:

File Description SizeFormat
teerawat_trik.pdf3.51 MBAdobe PDFView/Open
View Statistics

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

 

  DSpace Software Copyright © 2002-2010  Duraspace - Feedback