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|How Does Pre-Merger Communication Affect Employee Post-Merger Motivation: The Case Of Company A And Company B
|Mikael Axel Karlsson
Resistance to change
Mergers and acquisitions
|Companies naturally have to change in order to keep up their competitive edge
on the global market and not face declining revenue. In conjunction with that comes
resistance to change among employees and an ongoing challenge for managers to
maintain a high level of motivation when going through big changes.
The focus of this research is therefore mainly to find out how pre-merger
communication effectiveness towards the employees affect their post-merger
motivation. The study also aims to show how the employees’ state of resistance to
change affects the relationship between the communication effectiveness and
motivation after change.
55 samples from the target population from the two merging companies’
employees were collected and analyzed in SPSS. The results showed that pre-merger
communication effectiveness has a positive relationship with post-merger motivation
and that resistance to change has no effect on this relationship.
|Independent Study (M.B.A.)--Graduate School, Bangkok University, 2019
|Consolidation and merger of corporations
|Vincent Micher Ribiere
|Appears in Collections:
|Independent Studies - Master
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