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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3997

Title: How Does Pre-Merger Communication Affect Employee Post-Merger Motivation: The Case Of Company A And Company B
Authors: Mikael Axel Karlsson
Keywords: Change management
Employee satisfaction
Communication effectiveness
Resistance to change
Mergers and acquisitions
Issue Date: 2019
Abstract: Companies naturally have to change in order to keep up their competitive edge on the global market and not face declining revenue. In conjunction with that comes resistance to change among employees and an ongoing challenge for managers to maintain a high level of motivation when going through big changes. The focus of this research is therefore mainly to find out how pre-merger communication effectiveness towards the employees affect their post-merger motivation. The study also aims to show how the employees’ state of resistance to change affects the relationship between the communication effectiveness and motivation after change. 55 samples from the target population from the two merging companies’ employees were collected and analyzed in SPSS. The results showed that pre-merger communication effectiveness has a positive relationship with post-merger motivation and that resistance to change has no effect on this relationship.
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2019
Subjects: Consolidation and merger of corporations
Corporate reorganizations
Advisor(s): Vincent Micher Ribiere
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3997
Appears in Collections:Independent Studies - Master
Independent Studies

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