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Issue DateTitleAuthor(s)Advisor(s)
2557Influence of Purchase Intention on Ambient Advertising StrategyAnkita Malhotra-
2020Influence of sport product packaging on consumer decision making at MTG Fightgear in Bangkok, ThailandMahsid FaheemSuthinan Pomsuwan
19-Apr-2023Influences of Customer Satisfaction, Perceived Value and Brand Personality on Customer's Purchase Intention of Luxury CarsKanruethai ThanasrichatthonKhomson Tunsakul
2021Influences of Japanese Idol Agency’ S Presentation of Idols’ Identity on Japanese Fans’Self-identity and Visual Self-presentation: A Case Study of Johnny’SLin Chi HsunRatanasuda Punnahitanond
2020Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to ThailandEdwin Handriano TriawanRatanasuda Punnahitanond; Suwannee Luckanvanich
2020Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to ThailandEdwin Handriano TriawanRatanasuda Punnahitanond; Suwannee Luckanvanich
2012Influences on the buying behavior of purchasing commercial housing in Nanning City of Guangxi Province, ChinaQiuxue, LuoJames, Paul TJ; Lwin, Tun
2021Innovative Media and Entertainment Brand for LGBT+ Acceptance Sensemaking: A Longitudinal Comparative Ethnography between Thailand and the PhilippinesHarloi TungaoXavier Parisot, Chulatep Senivongse
2020Integrating emerging technology identification into scenario-based technology roadmapping for technology foresight: a case example of Thailand's ambulance technologiesNonthapat PulsiriRonald Vatananan-Thesenvitz
2024INTERCULTURAL CONFLICT MANAGEMENT IN MULTICULTURAL VIRTUAL TEAMS: AN EXPERIMENTAL STUDY THROUGH A SERIOUS GAMESomjai SiritrakankijVincent Ribière; Anne Bartel-Radic
2020INTERNATIONAL STRATEGY, INTERCULTURAL BUSINESS NEGOTIATIONS, NEGOTIATION TACTICS, ORGANIZATIONAL MANAGEMENT AND BUSINESS RELATIONSHIP AFFECTING THE SUCCESS OF INTERNATIONAL BUSINESS MANAGEMENT OF ENTREPRENEURS IN BANGKOKThanon Naruj BampenphonNittana Tarnittanakorn
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
3-Dec-2020Investigating differences in the creativity level of Baise University Bachelor's students' entrepreneurship curriculum and language curriculumXiaoxin ZhaiDetlef Reis, Ph.D.; Luo Qiuxue, Ph.D.
28-Aug-2016Investigating innovation strategies of new product development : multiple case study of Thai Food and beverage manufacturing SMEsPreecha ChaochotechuangDaneshgar, Farhad; Mariano, Stefania
2020Investigating perceptions of bachelor students of different majors on the attractiveness of Bangkok University's Master of Business Innovation: A case study of Baise UniversityMiao LingDetlef Reis; Luo Qiuxue
2020Investigating student perceptions on the impact of the course curriculum of a computer science program on bachelor students’ future employability: A case study at Baise UniversityFen LiDetlef Reis; Qinghua Qin
2022Investigating technology adoption and acquisition in the healthcare sector: A case study of a leading Thai private hospitalPattarata TechapaitoonDetlef Reis
2019Investigating the impacts of social media on the influential factors affecting the intention to pursue plastic surgery among gen Y consumers in ThailandKittipot SukkasemLokweetpun Suprawan
20-Aug-2022Investigating the Use of Online Team Collaboration Platforms in Ideation Sessions During the COVID-19 Pandemic: An Exploratory Qualitative StudyParanee SakulwichitsintuDetlef Michael Reis
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