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Browsing by Author Rosechongporn Komolsevin

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Issue DateTitleAuthor(s)Advisor(s)
2020An influence of brand presenter towards consumer perception of Moccona brand identity: a case study of Aum PatcharapaKollawach LuangorachornRosechongporn Komolsevin
2022A Reflection of Motivations and Lifestyles via TikTok (Douyin) and Instagram Story: A Content Analysis and Comparative Study of Thai and Chinese Gen Z UsersYing XianRosechongporn Komolsevin
2008A study of employees' willingness to communicate, job satisfaction, and self-perceived productivityNapat Kloy-EiamRosechongporn Komolsevin
19-May-2023Building characters with cultural values: textual analysis of protagonists versus antagonists in disney animated filmsMingcan XuRosechongporn Komolsevin
2020Comparative study of tourism campaign in 2019 between Japan and Thailand: Message and mediaNapatlada RuangdetRosechongporn Komolsevin
2020Cross-Cultural Analysis of Decision-Making between Thai and Chinese Consumers - A Case Study of Effectiveness in Promoting Bird’s Nest Products using WeChatQingyan LiRosechongporn Komolsevin
2021Cultural Values and Femvertising in SK–II AdvertisementsLin ShuxiangRosechongporn Komolsevin
2019Effect of spokesperson types and the use of first person pronoun in crisis communication on food organization reputation and purchase intentionSarinya KongtiengRosechongporn Komolsevin
2008Employee's perception on superior's power and status as related to superior/subordinate relationship and communication pattern among th employees of Bhutan Broadcasting Service CorporationKarma, TenzinRosechongporn Komolsevin
2015Ethnocentrism and Rhetorical Sensitivity in the New Media Age: A Case Study of Bangkok University StudentsJames Montgomery ChowRosechongporn Komolsevin; Ratanasuda Punahitanond
2023Factors Affecting Food Recommendation APP Update on Chinese Local Tourists’ Use of the app for Food Interest and ConsumptionTao ChaodaRosechongporn Komolsevin
2018Fan Activities as Tools to Improve Learning MotivationProud ArunrangsiwedRosechongporn Komolsevin
2005Framing of news on terrorism in Southeast Asian newspapersGalina BannavongRosechongporn Komolsevin
10-Sep-2018Gender, academic achievement and communication apprehension in English classroom among Chinese college studentsLiang YingRosechongporn Komolsevin
21-Jan-2021IMPACT OF HOLLYWOOD ONLINE FILM REVIEWS ON AMERICAN VIEWERS' PERCEPTION: COMPARED SOURCE CREDIBILITY EFFECTS BETWEEN CONSUMER REVIEWERS AND FILM CRITICS ON VIEWERS’ MOVIE GOING DECISIONSagarika RaiRosechongporn Komolsevin
2023Media Image Building of E-Sports StarsYawen LuoRosechongporn Komolsevin
2021Online travel agencies in China: The impact of online reviews, trust, perceived risk, perceived ease of use, perceived usefulness and perceived enjoyment on purchase intentionHanxin ZhangRosechongporn Komolsevin
2023Perceived Media Portrayal of K-Pop Idols and Its Potential Impacts On Audiences' Perception Of Masculinity In China: A Comparative Study Of Different GenerationsPeng YanRosechongporn Komolsevin
2022Response Strategy to Negative Electronic Word-of-Mouth: A Case Study of Marriott International in ChinaZhang JiahuiRosechongporn Komolsevin
2008Rhetorical sensitivity and communication competence : a test for convergent validityDilbeck, Keith EdwardRosechongporn Komolsevin; Sudarat D.Chantrawatanakul
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