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Browsing by Author Rosechongporn Komolsevin

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Issue Date	Title	Author(s)	Advisor(s)
2019	Effect of spokesperson types and the use of first person pronoun in crisis communication on food organization reputation and purchase intention	Sarinya Kongtieng	Rosechongporn Komolsevin
2008	Employee's perception on superior's power and status as related to superior/subordinate relationship and communication pattern among th employees of Bhutan Broadcasting Service Corporation	Karma, Tenzin	Rosechongporn Komolsevin
2015	Ethnocentrism and Rhetorical Sensitivity in the New Media Age: A Case Study of Bangkok University Students	James Montgomery Chow	Rosechongporn Komolsevin; Ratanasuda Punahitanond
2023	Factors Affecting Food Recommendation APP Update on Chinese Local Tourists’ Use of the app for Food Interest and Consumption	Tao Chaoda	Rosechongporn Komolsevin
2018	Fan Activities as Tools to Improve Learning Motivation	Proud Arunrangsiwed	Rosechongporn Komolsevin
2005	Framing of news on terrorism in Southeast Asian newspapers	Galina Bannavong	Rosechongporn Komolsevin
10-Sep-2018	Gender, academic achievement and communication apprehension in English classroom among Chinese college students	Liang Ying	Rosechongporn Komolsevin
21-Jan-2021	IMPACT OF HOLLYWOOD ONLINE FILM REVIEWS ON AMERICAN VIEWERS' PERCEPTION: COMPARED SOURCE CREDIBILITY EFFECTS BETWEEN CONSUMER REVIEWERS AND FILM CRITICS ON VIEWERS’ MOVIE GOING DECISION	Sagarika Rai	Rosechongporn Komolsevin
2021	Online travel agencies in China: The impact of online reviews, trust, perceived risk, perceived ease of use, perceived usefulness and perceived enjoyment on purchase intention	Hanxin Zhang	Rosechongporn Komolsevin
2008	Rhetorical sensitivity and communication competence : a test for convergent validity	Dilbeck, Keith Edward	Rosechongporn Komolsevin; Sudarat D.Chantrawatanakul
2007	Speechless in Bangkok : the relationship between students' communication apprehension and their motives for communicating with instructors	Duangdeeden, Hazel Mae C.	Rosechongporn Komolsevin
2008	Study of bhutanese peoples radio litsening behaviour and gratificatoins	Tshering, Chhoden	Rosechongporn Komolsevin
2021	Textual Analysis of Content Strategy in Facebook Fanpage of Samsung Galaxy A Series during Its Launched Campaigns in Vietnam	Tran Thi Xuan Thinh	Rosechongporn Komolsevin
2022	Textual analysis of Covid-19 prevention campaigns in China: A comparative study of public organizations versus individuals	wen_Sun	Rosechongporn Komolsevin
2020	The Effectiveness of Influencer Marketing on Social Media: Facial Cosmetics Targeting Generation Y and Generation Z in Bangkok	Jiaye Liu	Rosechongporn Komolsevin
2021	The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on Weibo	Wei Mei	Rosechongporn Komolsevin
2021	The Impact of Media Reform on Journalists: A Case Study of CCTV News	Guan Xia	Rosechongporn Komolsevin
13-Sep-2020	The impact of User-Generation Content on International Students’ Travel Preference: A Case Study of Chinese Students in Thailand	WU JIAQI	Rosechongporn Komolsevin
5-Sep-2020	The Influences of Thai Hip Hop Music and American Hip Hop Music on Their Audience in Thailand	Koki Nakano	Rosechongporn Komolsevin
31-Mar-2021	THE THAI AUDIENCES’ RESPONSES TOWARD HOMOSEXUAL PORTRAYAL IN MEDIA: A CASE STUDY OF THAI TV SERIES	Nary Nal	Rosechongporn Komolsevin

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