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Browsing by Author Rosechongporn Komolsevin

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Issue Date	Title	Author(s)	Advisor(s)
2005	Framing of news on terrorism in Southeast Asian newspapers	Galina Bannavong	Rosechongporn Komolsevin
10-Sep-2018	Gender, academic achievement and communication apprehension in English classroom among Chinese college students	Liang Ying	Rosechongporn Komolsevin
21-Jan-2021	IMPACT OF HOLLYWOOD ONLINE FILM REVIEWS ON AMERICAN VIEWERS' PERCEPTION: COMPARED SOURCE CREDIBILITY EFFECTS BETWEEN CONSUMER REVIEWERS AND FILM CRITICS ON VIEWERS’ MOVIE GOING DECISION	Sagarika Rai	Rosechongporn Komolsevin
2023	Media Image Building of E-Sports Stars	Yawen Luo	Rosechongporn Komolsevin
2021	Online travel agencies in China: The impact of online reviews, trust, perceived risk, perceived ease of use, perceived usefulness and perceived enjoyment on purchase intention	Hanxin Zhang	Rosechongporn Komolsevin
2023	Perceived Media Portrayal of K-Pop Idols and Its Potential Impacts On Audiences' Perception Of Masculinity In China: A Comparative Study Of Different Generations	Peng Yan	Rosechongporn Komolsevin
2022	Response Strategy to Negative Electronic Word-of-Mouth: A Case Study of Marriott International in China	Zhang Jiahui	Rosechongporn Komolsevin
2008	Rhetorical sensitivity and communication competence : a test for convergent validity	Dilbeck, Keith Edward	Rosechongporn Komolsevin; Sudarat D.Chantrawatanakul
2011	Satisfaction in the use of Internet for value education among the secondary students in the Catholic schools in Bangkok	Damalerio, Maria Cora	Rosechongporn Komolsevin; Terapon Poorat
2007	Speechless in Bangkok : the relationship between students' communication apprehension and their motives for communicating with instructors	Duangdeeden, Hazel Mae C.	Rosechongporn Komolsevin
2008	Study of bhutanese peoples radio litsening behaviour and gratificatoins	Tshering, Chhoden	Rosechongporn Komolsevin
2021	Textual Analysis of Content Strategy in Facebook Fanpage of Samsung Galaxy A Series during Its Launched Campaigns in Vietnam	Tran Thi Xuan Thinh	Rosechongporn Komolsevin
2022	Textual analysis of Covid-19 prevention campaigns in China: A comparative study of public organizations versus individuals	wen_Sun	Rosechongporn Komolsevin
2020	The Effectiveness of Influencer Marketing on Social Media: Facial Cosmetics Targeting Generation Y and Generation Z in Bangkok	Jiaye Liu	Rosechongporn Komolsevin
2021	The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on Weibo	Wei Mei	Rosechongporn Komolsevin
2021	The Impact of Media Reform on Journalists: A Case Study of CCTV News	Guan Xia	Rosechongporn Komolsevin
13-Sep-2020	The impact of User-Generation Content on International Students’ Travel Preference: A Case Study of Chinese Students in Thailand	WU JIAQI	Rosechongporn Komolsevin
19-May-2023	The Implication of Marketing Communication Strategy on Personal Branding and Audience Consumer Behavior: A Case study of Li Jiaqi’s Double Eleven Shopping Show “All Girls' Offer”	Yin Bilin	Rosechongporn Komolsevin
5-Sep-2020	The Influences of Thai Hip Hop Music and American Hip Hop Music on Their Audience in Thailand	Koki Nakano	Rosechongporn Komolsevin
31-Mar-2021	THE THAI AUDIENCES’ RESPONSES TOWARD HOMOSEXUAL PORTRAYAL IN MEDIA: A CASE STUDY OF THAI TV SERIES	Nary Nal	Rosechongporn Komolsevin

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