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Browsing by Author Pacharaporn Kesaprakorn

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Issue DateTitleAuthor(s)Advisor(s)
2019An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of InnisfreeSeoyun KimPacharaporn Kesaprakorn
2020Goods to good: Effect of Thai consumers’ awareness of corporate social innovation (CSI) on the innovation adoption factors, predictors of behavioral intention, and brand purchase intentionSora KaitkanaratPacharaporn Kesaprakorn
2020Implication of Idol Personality, Fan Club’s Self-Identity, and Group Cohesiveness on Chinese Fan Club’s Worship Behavior: A Case study of Wang Yibo Fan ClubDan ChenPacharaporn Kesaprakorn
2020Study on the Impacts of Propaganda on the Construction of National Attitudes among Vietnamese MillennialsThu Anh DoPacharaporn Kesaprakorn
21-Jan-2021The Impact of Celebrity Credibility, and Corporate reputation on their Intention to Purchase smart phone “HONOR” Brand among Chinese CustomersGuangyi LingPacharaporn Kesaprakorn
2019The impact of exposure to storytelling elements of “Bad Genius” on chinese young adults’ movie viewing motives and their perceived realityWang YuetingPacharaporn Kesaprakorn
2014The implication for corporate social responsibility initiatives on employees’ perceived brand equity and their work engagement in true corporation public company limitedYanyan LuoPacharaporn Kesaprakorn
2017The Implication of Film Viewing on “The Notebook” on Parasocial Interaction, Relational Maintenance Strategy, and their Relationship Satisfaction Among Young Thai Adults in Bangkok MetropolitanPradtana JenjindawongPacharaporn Kesaprakorn
2017The Implication of Social Engagement in LINE Application of Channel 3, Brand Equity, Organization - Public Relationship on the TV Viewing Behavior of Thai Residents in Bangkok MetropolitanSupatta PermpoonchokekanaPacharaporn Kesaprakorn
2021The Implication of Storytelling Techniques in Chinese Sci-Fi Films and Chinese Cultural Values on The Perception of TV Reality among Chinese AudienceYingliang LiPacharaporn Kesaprakorn
2020The influence of Chinese tourists' travel cognition and motivation on their travel intention to Thailand: A case study of Thai TV series "Buppesannivas" (Love Destiny)Zhong ChengPacharaporn Kesaprakorn
2017The influence of customers’ participation in cause – related marketing campaign, their information processing, self – perceived corporate reputation, and purchasing decision: a case study of Apple Inc. on (product) red campaign in BangkokChakrit CharnbancheePacharaporn Kesaprakorn
2015The Influence of Exposure to CSR Initiatives on Self-Perceived Corporate Reputation,and Satisfaction, and Purchasing Decision among Chinese Customers: A Case Study of Hainan Airline CompanyYang, RuijunPacharaporn Kesaprakorn
2020The influence of media exposure to Thai drama in Sina Weibo on the precaution and intention to travel to Thailand among Chinese touristsJielin, QinPacharaporn Kesaprakorn
2020The influence of team communication, collective efficacy, and athlete satisfaction on team performance efficiency among multicultural rugby players in Bangkok MetropolitanSoravit AophonPacharaporn Kesaprakorn
2019The influences of marketing mix in attracting audiences to view Chinese fiction films: A case study of the Sino Film “Dying to Survive” (2018)Bai ChenPacharaporn Kesaprakorn
2016The Relationship Among Young Malaysian-Indians’ Self-Perceived Family Communication Patterns, Media Exposure On Tamil Movies And Their Attitude And Beliefs Toward Violence In Daily Life ContextKala SukumarPacharaporn Kesaprakorn; Thanawat Naigowit
2016The Relationship between Consumers’ CSR Participation and their Intention to Purchase: A Case Study on Inner Mongolia Yili Industrial Group Co., Ltd.Zhong, WendiPacharaporn Kesaprakorn
2015The Relationship between Parents’ Self-perceived Family Communication Patterns and their Adolescents’ Social Networking Usage in Nakhon Ratchasima, ThailandAnand GulatiPacharaporn Kesaprakorn
2015The Relationship between Parents’ Self-perceived Family Communication Patterns, Self-reported Conflict Management Styles, and Self-reported Relationship Satisfaction with their Children in Thimphu City, BhutanKezang WangmoPacharaporn Kesaprakorn; Thanawat Naigowit
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