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Browsing by Author Sumas Wongsunopparat

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Issue DateTitleAuthor(s)Advisor(s)
2017Brand Choice of Chinese Consumers to Adopt Digital Payment Platform in Thailand Focusing on Alipay, Wechat Pay, and Union PayLonghui FengSumas Wongsunopparat; Lokweetpun Suprawan
2018Brand Choice of Shopping Online among Top Three Social Media (Facebook, Instagram, and Line) in ThailandXiaodan ChenSumas Wongsunopparat
2019Choice Decisions toward Luxury Goods of the Young Consumers in Wuhan,ChinaXuan WuSumas Wongsunopparat
2016Choice Decisions toward Online/Off line Shopping of Second Hand Luxury Brands in Bangkok, ThailandPaweena SengmaneeSumas Wongsunopparat
2015Customer Purchase Decision On Chinese PVB Film Products In Thailand 2014Huang LinSumas Wongsunopparat
2016Demand Estimate for Chinese Language: A Case Study of BKK MarketHongqian JiaSumas Wongsunopparat
2015Demand Estimate of Chinese Street Food Made in Thailand in Bangkok MarketZhanwei LiSumas Wongsunopparat
2017Development of a Measure in Competence Studying Occupational Justice and Burnout as Antecedents: Efficacy in Bangkok BusinessesHector ReyesSumas Wongsunopparat; Lokweetpun Suprawan
2015Does International Business Leads to Cultural Imperialism with the Mediating Effect of Cultural GlobalizationNilukshika Mendis AbeysekeraSumas Wongsunopparat
2015Effects of Sales Promotion on Purchasing Decision of Customer: A Case Study of Baskin Robbins Ice – Cream Franchise ThailandAjan ShresthaSriwan Thapanya; Sumas Wongsunopparat
2018Factors Affect Customer's Choice Decision on Telecommunication Service Provider in Bangkok, ThailandGuo QuSumas Wongsunopparat
2019Factors affecting consumers’ purchase decisions of street food in BangkokXu JiSumas Wongsunopparat
2017Factors affecting E-loyalty towards online shopping platform in Bangkok ThailandMo.YiSumas Wongsunopparat
Jan-2017Factors affecting purchase decision of Top three Tissue brands ( Kleenex , Scott and Cellox) of customers in BangkokKanokwan ChowchoteSumas Wongsunopparat
2017FACTORS INFLUENCING CHOICE DECISION BEHAVIOR OF CHINESE TOURIST ON THAI AIR TICKET ONLINE BOOKING: A CASE STUDY OF CTRIP.COM, QUNAR.COM, ELONG.COMYin HuangSumas Wongsunopparat
2017Factors influencing choice decision of foreign patients towards medical tourism in Bangkok, Thailand: a case study of Bangkok hospital, Bumrungrad international hospital, Samitivej hospitalJian PanSumas Wongsunopparat
2018Factors Influencing Companies' Purchasing Decisions on Plastics Resins in ThailandLi xiong dongSumas Wongsunopparat
26-Jul-2016Factors Influencing Consumer Brand Choice of Top 3 Taxi Booking Mobile Applications in Bangkok: Uber, GrabTaxi and Easy TaxiWatchareebhorn SakunlertvattanaSumas Wongsunopparat
21-Apr-2023Factors influencing Consumer’s Driving Behavior of Most Preferred Luxury Car Brand in Bangkok ThailandNatthanon TapanyaSumas Wongsunopparat
15-May-2023Factors Influencing Customer Choice Decision of Property Management Company In Bangkok ThailandMareena AdamSumas Wongsunopparat
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