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DSpace at Bangkok University >
Browsing "Cluster of Business & Management" by Issue Date
Showing results 1 to 40 of 2233
| Issue Date | Title | Author(s) | Advisor(s) | | 2002 | A positive organizational behavior approach to work motivation : testing the core confidence model in China | Li, Weixing | Luthans, Fred |
| 2004 | A modified technology acceptance model for analyzing the determinants affecting initial and post intention to adopt mobile technology in Thailand | Somboon Thanarithiporn | Lee, Sang M. |
| 2005 | Establishing identity : narratives of deaf Thai | Sirintorn Bhibulbhanuvat | James, Anita C. |
| 2008 | Thai employee resistance to organizational chance as influenced by leadership styles, influence tactics, and information adequacy | Bhandhira Lertdechdecha | Titsworth, Scott |
| 2009 | Customers' decision factors on online shopping | Woravut Nateeprachthaveecha | James, Paul T.J. |
| 2009 | The study of integrated marketing communication on high and low involvement product which affected toward customer brand engagement | Ratanakamol Chansiri | Wuthichai Sitthimalakorn |
| 2009 | A study of consumer's behavior towards ovaltine yen crunchy | Pakasornthachaporn Chonapathompikunlert | Wuthichai Sitthimalakorn |
| 2009 | Consumer behavior toward book rental store : a study of rental behavior of residents at Soi Pattanakarn 61, Bangkok | Pacharapan Thanee | James, Paul TJ |
| 2009 | The effects of leadership abilities (transformational and transactional leadership behaviors) and decision making abilities on job satisfaction and productivity in job of Thai female employees | Pradhan, Partha Pratin | Wuthichai Sitthimalakorn |
| 2009 | Factors affecting consumer-initiated online brand community commitment and brand loyalty : case study of www.yaris-club.net | Naphajira Sangjindavong | Wuthichai Sitthimalakorn |
| 2009 | Determinants of financial performance of publicly listed companies in Thailand | Supanee Direksoonthorn | Criswell, Andrew R. |
| 2009 | The impact of promotional activities on customer purchasing behavior at Tesco Lotus | Yang, Zhanting | James, Paul TJ |
| 2009 | Assessing the students perceived learning usefulness of knowledge management IT tools in higher education : a case study of two international programs at Bangkok university | Mamun, Abdullah | Ribiere, Vincent |
| 2009 | Customer perceptions towards the service quality : a case study of Oishi express buffet restaurant, Rattanathibet branch | Arisa Tiyasuwan | James, Paul TJ |
| 2009 | A study of the customer satisfaction towards the coffee shop third place graduate student at Bangkok University | Sirinun Maieiam | James, Paul TJ |
| 2009 | The study of consumer perception towards the corporate social responsibility of Thai Beverage Co., Ltd (Public) | Sutee Thammasitboon | James, Paul TJ |
| 2009 | Effect of brand image and product features toward purchasing laptops | Rattanapong Chokpiromwongsa | James, Paul TJ |
| 2009 | Consumer attitude towards restaurant selection : a case study of oyster restaurant at new Sathorn area | Gao, Wenqi | James, Paul TJ |
| 2009 | The study of consumer's attitudes and behaviors towards carbonate soft drinks | Arunee Nakmongkol | James, Paul TJ |
| 2009 | Testing for arbitrage opportunities within the foreign exchange market | Hussain, Imran | Criswell, Andrew R. |
| 2009 | The study of consumer perception towards service quality of The Pizza Company | Kessara Krajangjaeng | James, Paul TJ |
| 2009 | Consumer behavior towards digital single-lens reflex (DSLR) cameras | Kantamet Jiratanakul | James, Paul TJ |
| 2010 | Applying six sigma principles to business strategy implementation | Pirker-Krassnig, Thomas | James, Paul; Vincent Ribiere |
| 2010 | The evaluation of consumers perception related to product attributes and the effect on price sensitivity, brand loyalty, and impulse purchase of mobile phones | Pratumrat Sopin | Wuthichai Sitthimalakorn |
| 2010 | Brand loyalty of chain convenience store (a study of 7-Eleven stores in Bangkok) | Pailin Charoensinoran | James, Paul TJ |
| 2010 | A study of factors influencing purchase decision in an online jewelry store | Myllymaki, Risto-Pekka | James, Paul TJ |
| 2010 | Consumer perception and attitude towards various categories of vegetable | Patitta Angvanitchakul | Wuthichai Sitthimalakorn |
| 2011 | A study of student smokers attitude and opinion toward the image of the cigarette packs cover | Supattra Bunyakiet | Tunyaluk Anekjumnongporn |
| 2011 | Knowledge management strategy and the effect on organizational innovation : an empirical study of Thai firms | Saweeya Prathanadi | Trimi, Silvana |
| 2012 | Evaluating the effect of rewards on the level of participation in communities of practice at UNDP | Walter, Christian Thomas | Ribiere, Vincent M.; Galipeau, Joseph David |
| 2012 | Influences on the buying behavior of purchasing commercial housing in Nanning City of Guangxi Province, China | Qiuxue, Luo | James, Paul TJ; Lwin, Tun |
| 2013 | Attitude towards Facebook advertising | Lukka, Ville | James, Paul TJ; Lwin, Tun |
| 2013 | The effects of sensory marketing on the implementation of fast-food marketing campaigns | Buitrago, Natalia | James, Paul TJ; Lwin, Tun |
| 2014 | Customer Purchase Intention on Chinese PVB Film Products in Thailand in 2014 | Huang Lin | - |
| 2014 | Summary of the Reasons for China’s Inflation Occurred Graduate Students at Bangkok University | Difan Cui | - |
| 2015 | Small Hotel Entrepreneur Decision during Thailand Political Crisis in Thailand | Kamol Srinarula | Kasemson Pipatsirisak |
| 2015 | To Studty Whether Third Party Endorsement can influence on Purchasing Decision on Facial Skincare | Kanokwan Sangsawang | Sumas Wongsunopparat |
| 2017 | Higher Education for Employability: the Development of a Diagnostic Maturity Model. | Philippe Vande Wiele | Vincent Ribiere; Jean-Louis Ermine |
| 2017 | What are the Factors that Consumer chooses to Purchase the Luxury Cosmetic in Bangkok | Patchara Pichittachakul | Sriwan Thapanya |
| 2017 | The Study of Influential Factors on Hospital Choice for Medical Tourist in Thailand focusing on General Bangkok Hospital, BNH Hospital,Bumrungrad International Hospital | Yang Zi | Sumas Wongsunopparat |
Showing results 1 to 40 of 2233
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