A Data-Driven Exploration of Skincare Trends Through Social Listening Analysis

Abstract

This research explores how social media, online advertising, social listening, skincare consumer behavior, and influencer marketing shape Thailand’s beauty industry. It focuses on how platforms like Instagram and Facebook have transformed consumer interactions with skincare products, emphasizing the growing role of influencers and brands in engaging audiences through visual and interactive content. The study highlights how these platforms not only promote products but also influence purchasing decisions and brand loyalty.

Social listening tools are also discussed as essential resources for brands to analyze consumer sentiment, track emerging trends, and refine marketing strategies in a competitive market. By examining these interconnected elements, the research provides insights into how businesses can effectively utilize social media and influencer marketing to enhance their presence, build trust, and succeed in Thailand’s dynamic skincare industry.