The Development of the Thai Chinese New Generation Business Association's Members Case study :Woei Hao Latex Company Limited

Abstract

The purpose of this study was to explore the influence of the Thai Chinese New Generation Business Association (TYCC) on Woei Hao Latex of member enterprises. It was found to be mainly confirmed by cohesion, reputation, and timeliness of the information. The tools used in this study were quantitative questionnaires and qualitative interviews. 275 members of the association listened to questionnaires and answered online questionnaires. In addition, the sample size of interviews for this study is 6 members from TYCC for 10 years and 4 marketing managers from Woei Hao Company. The percentage and descriptive statistics of the questionnaires were analyzed by SPSS, and multiple linear regression analysis was adopted. The results show the main factors affecting Woei Hao. This study can guide the development of member enterprises of the Chamber of Commerce and also form a more tacit relationship between enterprises and chambers of commerce.