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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/5445

Title: A Case Study of Perceived Easy of use, Perceived Risk and Performance Expectancy Factor Towards Acceptance of Alipay By Merchants In Thailand
Authors: Chen Xinyang
Keywords: Alipay
Mobile payment
Technology Acceptance Model
Issue Date: 2023
Publisher: Bangkok University
Abstract: The purpose of this study is to investigate and study the acceptance of Alipay, as a Chinese mobile payment software by local Thai merchants, and the main factors that affect the acceptance, and how these factors affect the acceptance of local merchants. this research will use the quantitative research method and collect merchants opinions on Alipay in the form of questionnaires to study the merchant’ s acceptance of Alipay. This research aims at the factors that affect the acceptance of Alipay, that is, the relationship between the independent variables and the dependent variables. After using a questionnaire to investigate 400 merchants, the results show that performance expectancy has the greatest positive impact on merchants' acceptance of Alipay, followed by ease of use. Perceived risk has no significant impact. According to the data results, opinions are put forward on the development of Alipay after Thailand. Ease of use and efficiency are the topics that Alipay needs to focus on. At the same time, although merchants are not very sensitive to security, as an external payment software, security also needs to be an important consideration.
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2021
Advisor(s): Nathanicha Na Nakorn
URI: http://dspace.bu.ac.th/jspui/handle/123456789/5445
Appears in Collections:Independent Studies
Independent Studies

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