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Title: | Factors Affecting Food Recommendation APP Update on Chinese Local Tourists’ Use of the app for Food Interest and Consumption |
Authors: | Tao Chaoda |
Keywords: | Persuasive techniques food recommendation APP Chinese local tourists Use of the APP for Food interest and food consumption |
Issue Date: | 2023 |
Publisher: | Bangkok University |
Abstract: | With the widespread use of food recommendation APP in daily life. Many
functions provide us with a lot of convenience. However, whether these functions are
optimized for the experience of Chinese travelers remains an urgent problem to be
solved. In particular, whether it plays an active role in the interest and consumption of
Chinese local tourists.
The quantitative research will focus on a survey of two hundred Chinese local
tourists’ users. The respondents participated in this survey by using specific questions.
Content analysis is also used to investigate the eating habits of Chinese local tourists
in different regions. Combining the two research methods, it will analyze whether the
food recommendation APP can effectively apply to persuasive techniques. |
Description: | Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2020 |
Advisor(s): | Rosechongporn Komolsevin |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/5395 |
Appears in Collections: | Independent Studies Independent Studies
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