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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4977

Title: The Impact of Media Reform on Journalists: A Case Study of CCTV News
Authors: Guan Xia
Keywords: Chinese Students
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Issue Date: 2021
Publisher: Bangkok University
Abstract: With the rapid development of media industry, the media change intensified, this change has affected all aspects of society, especially journalists, however, about the impact of media transformation for journalists research rarely, so the media change as the independent variable, the journalists under the influence of the five aspects, respectively is: role, say, the inherent concept, professional quality and the way to work. This study is a quantitative study. Using questionnaires as a data collection tool, 220 journalists, including journalists, anchors, editors and so on, are randomly selected from CCTV News and other TV stations in China to conduct interviews. Pearson correlation coefficient and one-dimensional linear regression were used to conduct statistical analysis on the collected data. The research results show that media change has a significant impact on the role orientation and professional quality of journalists, but has no significant impact on the discourse power, inherent ideas and working methods.
Description: Independent Study (M.Com.Arts)--Strategic Communications, Graduate School, Bangkok University, 2020
Advisor(s): Rosechongporn Komolsevin
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4977
Appears in Collections:Independent Studies - Master

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