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Title: | Understanding the Fan Backlash of Star Wars: The Last Jedi in terms of Communication Theory |
Authors: | Htoo Zin Oo |
Keywords: | Star Wars The Last Jedi Fan Fandom Backlash Communication |
Issue Date: | 2020 |
Publisher: | Bangkok University |
Abstract: | The study began from wanting to understand if communication theory can
be applied to interpret the backlash against Star Wars: The Last Jedi. A thematic
analysis of 201 negative audience reviews and 5 report articles on the backlash
was conducted. This generated two key themes – story reasons, and personal
reasons - fans had for why they had a negative reaction towards the movie.
Afterwards, three communication theories - priming, confirmation bias, and uses
and gratification theory - were used to explain these two themes.
Story reasons against the movie include matters such as plot devices not
making sense for them, and characters acting in confusing ways. Personal reasons
involve expressions that Star Wars and its fans are being disrespectfully treated by
its current owners and creators. All of these indicate that these are results from
heavy discourse and misunderstanding between media/creator and the audience. |
Description: | Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2020 |
Advisor(s): | Ratanasuda Punnahitanond |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/4763 |
Appears in Collections: | Independent Studies Independent Studies
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