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Title: | The Implication of Storytelling Techniques in Chinese Sci-Fi Films and Chinese Cultural Values on The Perception of TV Reality among Chinese Audience |
Authors: | Yingliang Li |
Keywords: | Chinese audience Chinese science fiction films Film storytelling techniques Cultural values |
Issue Date: | 2021 |
Publisher: | Bangkok University |
Abstract: | The purpose of this survey is to study the impact of Chinese science fiction film's
storytelling techniques and cultural values on Chinese audiences' perception of film
reality. The survey research used questionnaires to examine the perception of 231
Chinese audience aged 18-41 years old, who have seen the film "The Wandering Earth
(2019)" at least once. The researchers used Spearman Correlation and Multiple
Regression analysis to test the hypotheses at the significance level at 0.05. The survey
found that:
(1) Storytelling techniques in science fiction films are positively correlated with
the audience's cultural values, that is, the more exposed the storytelling techniques of
the audience, the higher the cultural values obtained. Among them, the vision and scene
are exposed at the highest level; (2) Masculinity and Confucian Dynamism significantly
affect the perception of Chinese cinematic reality of science fiction films; (3) The two
storytelling techniques of conflict and structure can significantly influence the
perception of Chinese cinematic reality of science fiction films. |
Description: | Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2020 |
Advisor(s): | Pacharaporn Kesaprakorn |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/4758 |
Appears in Collections: | Independent Studies Independent Studies
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