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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4758

Title: The Implication of Storytelling Techniques in Chinese Sci-Fi Films and Chinese Cultural Values on The Perception of TV Reality among Chinese Audience
Authors: Yingliang Li
Keywords: Chinese audience
Chinese science fiction films
Film storytelling techniques
Cultural values
Issue Date: 2021
Publisher: Bangkok University
Abstract: The purpose of this survey is to study the impact of Chinese science fiction film's storytelling techniques and cultural values on Chinese audiences' perception of film reality. The survey research used questionnaires to examine the perception of 231 Chinese audience aged 18-41 years old, who have seen the film "The Wandering Earth (2019)" at least once. The researchers used Spearman Correlation and Multiple Regression analysis to test the hypotheses at the significance level at 0.05. The survey found that: (1) Storytelling techniques in science fiction films are positively correlated with the audience's cultural values, that is, the more exposed the storytelling techniques of the audience, the higher the cultural values obtained. Among them, the vision and scene are exposed at the highest level; (2) Masculinity and Confucian Dynamism significantly affect the perception of Chinese cinematic reality of science fiction films; (3) The two storytelling techniques of conflict and structure can significantly influence the perception of Chinese cinematic reality of science fiction films.
Description: Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2020
Advisor(s): Pacharaporn Kesaprakorn
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4758
Appears in Collections:Independent Studies
Independent Studies

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