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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4553

Title: Explorative analysis of IKI-SEA website to attract more participants
Authors: Chen Chen
Keywords: Color Science
Website Function
IT Communication
IT Information Website Style Catalogue
Issue Date: 2020
Publisher: Bangkok University
Abstract: The paper is to provide suggestions for IKI-SEA to attract more participants. There are many ways to attract participants. This article focuses on improving the website satisfaction of IKI-SEA to attract more participants. This paper firstly finds out the key words of college website satisfaction through a lot of literature reading, and then designs the interview according to these key words. Through interviews, record the expectations and dissatisfaction of the respondents to the IKI-SEA website. Next, the questionnaire was designed based on these factors. After these questionnaires were issued and collected, the frequency and description in SPSS were used for preliminary analysis. According to the MEAN value, the widely accepted factors were judged, and then a crosstab was made with demographic information for further research. Because of the virus, it was not possible to find too many interviewees to guarantee the sampling evenness. This article is an exploratory study of this research method, and has certain reference value for improving the satisfaction of IKI-SEA website.
Description: Independent Study (M.M.)--Business Innovation, Graduate School, Bangkok University, 2020
Advisor(s): Xavier Parisot
Johan Van Rooyen
Wenbin Lin
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4553
Appears in Collections:Independent Studies - Master

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