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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4405

Title: Customers Satisfaction of Mobile Phone VIVO Model V3MAX in Thailand
Authors: Ruomei Ruan
Keywords: Customers satisfaction
Issue Date: 5-Dec-2019
Publisher: Bangkok University
Abstract: For each enterprise, customer is the biggest wealth, because only customers are satisfied with the products and services provided by the enterprise, that can enhance the competitiveness of the enterprise, and enterprise has the basis for survival and development. In simple terms, only by winning customers, it is possible to achieve long- term sustainable development of the company. By studying customer satisfaction, Vivo can improve the accuracy of meeting the needs of Thailand's target customers, and its products or services can better adapt to market demands, thus improving the scientific and accuracy of Vivo marketing decisions. With the use of follow-up call interview of 300 V3Max Customer, and analysis data with Excel Program, it found that V3Max customer satisfied with the design the experiments, and service of model V3Max of Vivo. Overall, customer satisfaction is still at a satisfactory level.
Description: Independent Study (M.B.A)--Graduate School, Bangkok University, 2019
Advisor(s): Paul TJ James
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4405
Appears in Collections:Independent Studies - Master

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