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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4158

Title: The study of operational strategy of Lavaboo
Authors: Suvapat Saravaneeyawong
Keywords: Operational Strategy
Application
Issue Date: 2019
Publisher: Bangkok University
Abstract: Lavaboo is an application where users can find the nearest toilet to use and provide extra income for partner who opens their toilet to the users of Lavaboo. Lavaboo major income comes from the users when they purchase the coin, so called as Lavacoins. Lavaboo also get extra income from the advertising that will be appeared on Lavaboo’s application. The objective of this study was to show how consumer have problem of finding toilet and are they interest to use the Lavaboo application or not. The Google survey was used to obtain the data from the group of tourist/travellers and stores in Yaowarat area. The results shows that major of the consumer have problem of finding toilet in public places and willing to use the platform where it’s useful and convenient to find the bathroom nearby.
Description: Independent Study (M.M.E.)--Graduate School, Bangkok University, 2018
Subjects: Bathrooms
Social Media
Online Social Networks
Mobile Apps
Advisor(s): Worrawan Laohapolwatana
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4158
Appears in Collections:Independent Studies
Independent Studies - Master

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