A study of factors influencing consumer's consumption of dietary supplement in Bangkok

Abstract

The demand of vitamin, dietary, herb supplement consumption has been addressed for years and consequently the highly competitive market also happens. It is; Therefore, important for all marketers to realize the consumer’s purchase intention towards dietary supplement. This research study was focused on identifying the relationship between independent variable; healthy lifestyle, perceive price, electronic word of mouth, health consciousness, demographic factor (gender, age, income, education, marriage status, occupation) and dependent variable; behavior intention of dietary supplement.