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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/2185

Title: A Study of Factor Influencing Customer's Decisions in Buying High-End Condominium in Bangkok among The Address (Sathorn), Keyne (Thonglor) and Noble Refine (Sukhumvit), Thailand
Authors: Anyamanee Chatpramote
Keywords: High-End Condominium
Consumer Behavior
Issue Date: 21-Dec-2016
Publisher: Bangkok University
Abstract: This research aimed to study the marketing mix (7Ps), brand equity and consumer behavior of High-End which significantly influence choice decision in buying High-End condominium in Bangkok, Thailand. This study is survey research by the sample group prospects customer decision in buying High-End condominium in Bangkok, among the Address (Sathorn), Keyne (Thonglor) and Noble Refine (Sukumvit), use questionnaire for the sample group total 400 respondents. The research found that the variables that significantly influence choice decisions in buying High-End condominium in Bangkok among The Address (Sathorn), Keyne (Thonglor) and Noble Refine (Sukumvit) include unique concept, Strong structure, The common area management fee is appropriate, Easy to accessible, Located at good environment, Located in the city center, Free 1 year common area management fee, No down payment, Professional Management, Knowledge and skill, The step of transfer ownership is conveniently, The step of contracts is conveniently, The step of approval credit is conveniently, Good and secure neighborhoods, and Ensuring privacy of residents. The main purpose of buying High-End Condominium in Bangkok, The majority frequency have the main purpose of buying High-End Condominium in Bangkok by the respondents decision by partner. The reason that why you buying high-end condominium in Bangkok, The majority frequency have the reason that why you buying high-end condominium in Bangkok by the respondents decision buying for investment. The kind of your lifestyle that you prefer for high-end condominium in Bangkok, The majority frequency have the kind of your lifestyle that you prefer for high-end condominium in Bangkok by the respondents have lifestyle for city life style. The majority frequency have age for customer to buying high-end condominium in Bangkok by the respondents have age 31 – 40 years, gender female, marriage status single, education level Bachelor’s Degree, occupation business Owner and have income 70,001 – 90,000 Baht per Month.
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2016
Advisor(s): Sumas Wongsunopparat
URI: http://dspace.bu.ac.th/jspui/handle/123456789/2185
Appears in Collections:Independent Studies - Master

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