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|An Analysis of China's Rumor Spreading Process Via Sina Weibo
|With the proliferation of internet, people tend to use it in diverse aspects in the daily life. However, due to the unique features of the internet, there are a large range of rumors spreading freely and rapidly on many networking sites in the internet and one of the well-known platforms of social networking in China is Sina Weibo, a most frequently-used social media for Chinese people. Therefore, how the rumors spread and and what factors contribute to the spreading of rumors are worthy to discuss. In this thesis, one of the top 10 rumors regarding Chinese people’s daily life in 2014 spread in Weibo would be chosen as the case to examine the process of rumors communication. In order to specifically discuss the main topics about rumors proposed, several posts containing the rumor would be specially displayed as the data for analyzing. In addition, in the analysis part the elements involving in the Interactive Model, the development in the spreading process and how the various elements contributing rumors spreading in every process are the focuses.
|Thesis (M.Com.Arts)--Global Communication, Graduate School, Bangkok University, 2016
|Appears in Collections:
|Independent Studies - Master
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