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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/1799

Title: Does International Business Leads to Cultural Imperialism with the Mediating Effect of Cultural Globalization
Authors: Nilukshika Mendis Abeysekera
Keywords: Globalization
International Business
Cultural Globalization
Cultural Imperialism
Issue Date: 2015
Publisher: Bangkok University
Abstract: The great phenomenon globalization has open great doors for international business, where it conquers other nations and improving their economic. However so, does international business leads to cultural imperialism. The research investigates the impact of international business on cultural imperialism and also the cultural globalization has a mediating effect in the relationship between international business and cultural imperialism. For the research 404 surveys were randomly distributed and were self administered, these are the evidence that will provided on weather the following research is supported or not supported, and further more, in the future what shall difference and how shall it differ from this research paper.
Description: Independent Study(M.B.A.)--Graduate School,Bangkok University,2015
Advisor(s): Sumas Wongsunopparat
URI: http://dspace.bu.ac.th/jspui/handle/123456789/1799
Appears in Collections:Independent Studies - Master

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